Monday Feb 26, 2024

26. Content vs Visibility: The Key to Standing Out in Your Niche

In this podcast episode, I’m digging deep and discussing the importance of both content creation and visibility for businesses and personal branding.

Both are vital to a successful brand; they are functionally useless without each other.

Increasing visibility can draw potential clients or followers, but weak content will ultimately lose those same individuals.

Ati stresses the importance of networking, maintaining an engaged following, and creating quality content which includes education, conviction, and inspiration.

Tune in to today's episode to learn the 3 strategies Ati teaches her clients to get visibility, her 90 day sprint strategy and to learn the cycle of content that brings it all together.

00:00 Introduction and Importance of Content vs Visibility

00:45 Understanding the Concept of Personal Branding

01:50 The Difference Between Content and Visibility

02:04 The Role of Content in Your Brand

02:52 The Importance of Visibility in Your Brand

03:34 The Challenges of Being Omnipresent on Social Media

04:12 The Concept of Visibility Beyond Social Media

04:34 Understanding Your Audience and Ideal Client

05:52 The Misconception of Making Money on Instagram

06:04 The Importance of Email Lists and Networking

07:32 The Concept of Relationship Marketing

08:52 Leveraging Borrowed Audiences for Visibility

12:32 Understanding the Difference Between Followers and Audience

17:30 The Cycle of Content and Visibility

20:00 Conclusion and Final Thoughts

Edited : We received such a great feedback on this episode and women asking HOW to do all this strategies intentionally , are you curious how some people use them to 10x their visibility and others do all the things but do not work?

I'll show you it all in the the Standout Masterclass JuIy 1st 2024.

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