Monday Mar 11, 2024

28. The Building of a PROFITABLE personal brand (Part 1)

In this episode, Ati introduces the series on building a profitable personal brand. She emphasizes the importance of personal brand strategy and the need to go beyond just building a personal brand on social media.

Ati explains the three phases of building a personal brand: that most women miss and leads to confusion and lack of sales.

She dives into the self-discovery phase and the importance of understanding your why and core values.

Ati discusses becoming an authority in your niche and why you need to believe in wherever you are and Introduces the SIMMA framework for personal branding.

She provides examples of successful personal brands and highlights the importance of connecting with your audience through core values.

In this episode you’ll hear

The steps and framework me and my clients use to build profitable personal brands that leave a mark in the world, not just posting for posting.

Why Building a profitable personal brand requires a strategic approach beyond just social media presence?

Why are most women confused on what to say and post on social media?

What is the crucial step to have people fall in love with your brand? That most women and skipping.

The framework we have seen work over and over and over with our clients and myself.

Key takeaways from this episode

Understanding one's unique strengths, weaknesses, core values, and personal brand story is essential
Develop a personal brand strategy that aligns with one's values and passions.
Understanding ideal clients, goals, and tailoring strategies accordingly is essential.
Framework for Personal Branding (SEMA)
Email marketing is a crucial tool for personal branding, especially considering recent platform outages.

Key highlights to explore:

00:00 Introduction

00:05 Understanding Who You Are

01:34 Starting a Personal Brand Strategy

04:12 The Importance Personal Brand Strategy

09:41 Understanding the “Why” Behind a Business

11:28 Finding Your Purpose and Your Passion

13:13 Discovering Yourself in Personal Branding

15:24 Understanding One’s Core Value

17:54 The use of SEMA Framework

23:57 Building a Personal Brand and Becoming an Authority in a Niche

28:01 Identifying and Serving the Ideal Client