Monday Apr 01, 2024

31. How media exposure can grow your brand without a huge budget with Lydia Bagarozza & Bridget Sicsko

In this new episode of the Be You Brand Podcast, Lydia Bagarozza & Bridget Sicsko join me to discuss the strategic importance of public relations (PR) and media exposure for personal brands and businesses aiming to expand their reach beyond social media and personal networking.

We touch on the necessity of understanding one's unique value proposition and effectively communicating it to align with media interests and audience needs. We delve into the value of authentic and personalized pitching, leveraging existing content, the long-term benefits of PR for brand credibility and growth, and the importance of choosing the right media outlets for genuine engagement.

Through a strategic, patient approach to PR, businesses can enhance their market position, reach new audiences, and solidify their brand's presence in a competitive landscape.

Key points to discover in this episode:

00:00 Leveraging media exposure for business growth

02:31 Positioning personal brands for media and clients

04:32 The use of PR for Personal Brands, Entrepreneurs and Sustainable Growth

08:01 Podcasting as a long-term marketing strategy

11:48 The potential of Micro-podcast for long-term success

13:05 The business perception gap between Social Media and the Reality

15:48 Time is a valuable resource to invest in business

18:40 The importance of education on pitching to the media

22:26 The effectiveness of paid press vs. organic press for coaches and entrepreneurs

26:02 PR best practices and authenticity in media pitches

31:26 Building a personal brand and media presence

35:34 Conclusion

About the Guests:

Visibility on Purpose is a PR and Media Company founded in 2022 by Publicist, Lydia Bagarozza and former Publisher, Bridget Aileen Sicsko. Their programs help authors, product-based companies and online business owners be known for the cool things they’re doing through teaching them how to secure TV interviews, podcast appearances and press features. Their students have been featured on media giants like Time Magazine, Yahoo, Fortune, mindbodygreen, Bustle, SheFinds, AskMen, Medium, and top podcasts. Individually, Lydia is responsible for over 4K pieces of press and is well known for her career supporting world-renowned musicians and lifestyle brands. Beyond her role as a former publisher, Bridget, is a speaker and has spoken nationally (& internationally) to over 3K people. She speaks on topics ranging from sales and visibility to human optimization, the yogic philosophy and the athlete mentality. Together, Lydia and Bridget are on a mission to revolutionize access to the media industry by elevating boutique brands and founders.

Connect with Lydia & Bridget:

Email: info@visibilityonpurpose.com

Instagram: www.instagram.com/visibilityonpurpose

Facebook: https://www.facebook.com/groups/toptiermedia

Linkedin: https://www.linkedin.com/company/visibility-on-purpose/

Website: https://www.visibilityonpurpose.com/

Take the Media Personality Quiz by clicking the link below: https://www.visibilityonpurpose.com/media-personality-quiz

Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP

I will show you:

The success phases of building your PROFITABLE brand

The art of Attracting Your Dream Clients.

Messaging and Positioning so when your client finds you, the immediately want to buy from you..