Monday Sep 18, 2023

4. Scaling your personal brand, without ruining your personal life with Kristen Day

Hey listeners! I am very much excited to share this episode with my dear friend Kristen Day, the epitome of personal and professional growth because I have seen how she has grown so much since we met. Kristen shares her insight about the importance of implementing systems and processes in your business to streamline operations, improve efficiency, and ultimately enhance your personal and professional life. We also delve into the idea that scaling your business and personal brand requires a commitment to systematizing various aspects, including email marketing, sales, and customer relations, in order to reduce stress, save time, and achieve sustainable growth. This episode is an empowering one especially to those entrepreneurs who want to scale their personal brand without ruining their life.

Key takeaways from this episode:

The importance of building and nurturing relationships in business, emphasizing the value of connecting with like-minded individuals who inspire and support you.
Scaling your personal brand without overwhelming yourself with excessive work hours. This involves optimizing systems, automating processes, and being organized.
The significance of having well-structured systems in place for various aspects of your business, such as email marketing, customer onboarding, and sales processes.
Documenting your processes and creating SOPs is crucial for both early-stage and advanced businesses. It ensures that tasks are repeatable, understandable, and can be easily delegated or transitioned when necessary.
Building and growing your email list is emphasized as a fundamental strategy for businesses at all stages. It's highlighted as a valuable asset for connecting with your audience and potential customers.
As businesses scale, it becomes important to systematize and optimize the sales process, especially when you have a sales team. This includes training and ensuring that your sales processes are clear and effective.
The conversation stresses that it's never too early to start preparing your business for growth by implementing systems, documenting processes, and organizing information.
Adopting systems not only saves time but also reduces stress and allows business owners to focus on their areas of expertise, making the work more enjoyable and fulfilling.
Acknowledging that resistance to implementing systems is common, the conversation encourages a shift in mindset to see the benefits and improvements they bring to your business and life.
Viewing the process of systematization as a way to visually witness the improvement in your business can help you appreciate and embrace it more fully.

Quote from the episode:

“So what I was doing then was basically just offering that really broad service suite to everyone. When I really started to understand that that was not profitable, that was driving my life crazy. I started to narrow down who I was working with, I increased my fees, which actually bumped out a lot of my clients, which was a blessing. And I was able to start cutting out some of the services as well. And when I did that, I realized that there was a very specific set of entrepreneurs that I really enjoyed working with, who really enjoyed working with me too. And that I was able to, to fix very specific problems in their business. And that had to do with my skill set, but it actually had nothing to do with what I was offering, I was offering web design and social media strategy”- Kristen Day

About the guest:

Kristen Day is a backend tech expert who helps service based entrepreneurs scale their business to multiple 6 figures with ease by fixing their funnels and optimizing their systems so that they can stay in their zone of genius to create more influence, impact, and income.

Take the profitable personal brand quiz

https://atigrinspun.com/quiz/

Connect with me:

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570