60. The 11 Most Important Business & Personal Brand Lessons I Learned in 2024

Join Ati for a powerful year-end reflection episode where she vulnerably shares the 11 most transformative lessons from her entrepreneurial journey in 2024. From separating identity from business to making expansive decisions, these insights will help you build a more authentic and profitable personal brand in 2025.

CONNECT WITH ATI

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz
https://atigrinspun.com/quiz/

Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE

Looking to Stand out (on and off social media) get the Stand out Masterclass HERE

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me:
Instagram: @ati.g.branding
Website: https://atigrinspun.com/
Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

RESOURCES MENTIONED

• Dr. Joe Dispenza's Nighttime Meditation
• Highest Self Highest Income Program
• Breath Work Resources:
  • Wim Hof Method
  • Box Breathing Technique
• Profit Planning Session (January 3rd, 10am PST)

EPISODE HIGHLIGHTS

• The critical distinction between being your brand and being your business
• Why recurring revenue is essential for sustainable business growth
• How to make expansive decisions instead of fear-based choices
• The power of self-awareness in business growth
• Understanding that you can pivot and evolve your business at any time
• The importance of having a concrete plan behind your income goals
• How to maintain high frequency emotions while running your business

KEY TAKEAWAYS

1. Your business results don't define your worth - separate your identity from your business performance
2. Keep your main revenue stream running while testing new offers
3. Create recurring revenue streams to start each month with predictable income
4. Self-awareness is crucial for making aligned business decisions
5. You have permission to pivot and evolve your business as you grow

QUOTABLE MOMENTS

"You cannot grow your business if you're not growing yourself. You're just constantly gonna feel like life is out to get you." - Ati Grinspun

"The only way you change people's lives is when they buy your product. Otherwise, you're just an inspiration." - Ati Grinspun

TIMESTAMPS

00:00 - Introduction and Year in Review

02:07 - Lesson 1: Separating Identity from Business

09:17 - Lesson 2: Mindful Business Decisions

15:49 - Lesson 3: The Importance of Recurring Income

21:32 - Lesson 4: Expansive Decisions vs. Fear-Based Decisions

27:51 - Lesson 5: The Power of Self-Awareness

34:10 - Embracing Change and Evolution

41:15 - Understanding Meaning and Perspective

46:06 - Overcoming Personal Challenges

52:49 - Self-Awareness and Action

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

Show Categories:

• Entrepreneurship
• Business
• Marketing
• Self Improvement

Core Pillars:

• Personal Branding
• Business
• Mindset
• Energetics
• Purpose
• Life