61.Creating Predictable Income in 2025

Discover how to transform your business from unpredictable income to consistent, scalable revenue with a proven six-figure profit planning system. In this powerful episode, Ati shares the exact framework she uses to help entrepreneurs create predictable income through strategic "trigger events" - without getting stuck in complicated tech or endless social media content creation. Learn how to build both your brand authority and sales pipeline simultaneously with this practical, implementation-focused approach.

CONNECT WITH ATI

Ready to build a personal brand you are proud of:

• Special Offer: 2025 Profit Planning Session Recording available until January 11th for $47 Purchase HERE 
• Free: ✏️Take the profitable personal brand quiz: https://atigrinspun.com/quiz/
• Get the Personal Brand Clarity Masterclass: HERE
• Get the Stand out Masterclass: HERE

📲 Book a discovery call: https://calendly.com/atigrinspun/discoverychat

Connect with Ati:

• Instagram: @ati.grinspun
• Website: https://atigrinspun.com/
• FB Community: Personal branding strategies for female entrepreneurs 
• Join >> https://www.facebook.com/groups/personalbrandingforwomenpreneurs

 RESOURCES MENTIONED

• 2025 Profit Planning Session Recording ($47 limited time offer until Jan 11th) https://beyoubrandacademy.podia.com/2025-profit-planning-sesh
• Year Planning Calendar -wall huge ass calendar https://a.co/d/0PAf1yF
• Be You Brand Academy: our One year personal brand focused business Academy https://atigrinspun.com/beyoubrand/

EPISODE HIGHLIGHTS

• The fundamental shift from random income to predictable revenue through strategic planning
• Understanding and implementing "Six Figure Trigger Events" for consistent client attraction
• Real case studies: From arthritis coach to garden consultant - how simple trigger events led to significant results
• Building a sustainable sales pipeline while establishing brand authority
• The importance of recurring revenue and follow-up systems

KEY TAKEAWAYS

1. Success in business requires a repeatable system that combines brand building with strategic sales events
2. Your "trigger event" should showcase your expertise while solving an immediate problem for your ideal clients
3. Understanding your numbers (conversion rates, required clients, pricing strategy) is crucial for predictable income
4. Building a follow-up system for non-buyers is as important as making immediate sales
5. Recurring revenue is essential for building a sustainable business without desperate energy

QUOTABLE MOMENTS

"Success loves speed and you need to put that plan right away in action right now." - Ati Grinspun

"Building your brand without having a sales system that actually is threaded under all of that makes no fucking sense. If you're just showing up on social media and you have no idea how that plays out with your sales, I'm sorry, you're just winging it." - Ati Grinspun

EPISODE TIMESTAMPS

00:01 - Introduction and personal transformation story 

03:32 - The need for certainty in business planning 

06:16 - Introduction to the Six Figure Profit Planning System 

10:24 - Case study: Arthritis coach success story 

13:20 - Case study: Garden coach's $10,000 month 

15:41 - Why teaching builds authority better than social media 

17:05 - Planning trigger events for consistent income 

19:47 - Breaking down the profit planning system 

22:04 - Understanding your numbers and conversion rates 26:09 - The importance of having a structured plan 

28:05 - Creating residual income streams 

29:24 - Closing thoughts and invitation to connect

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

Show Categories:

• Entrepreneurship
• Business
• Marketing
• Self Improvement

Core Pillars:

• Personal Branding
• Business
• Mindset
• Energetics
• Purpose
• Life