Be you Brand - The Podcast

What if the stories you tell yourself are keeping you stuck? In this episode, Ati sits down with bestselling author and coach Matrasa Ferguson, who shares how she broke free from toxic cycles, healed her relationship with money, and found the confidence to step fully into her worth. From the fear of being seen to publishing her story in Be You Brand: Your Story, Your Business, Your Way, Matrasa reveals the vulnerable moments, mindset shifts, and empowering lessons that changed everything.
 
✨ Countdown to Be You Brand Live 2025 ✨
We’re just 9 days away from Be You Brand Live in Las Vegas — happening Sept 25–27, 2025! 🎉
Get your ticket here: https://atigrinspun.com/beyoubrandliveevent/
 
RESOURCES MENTIONED
Be You Brand: Your Story, Your Business, Your Way - Volume 2
Join Matrasa’s Profit Playground
Rewrite Your Money Story Meditation 
Ascension Mastermind
 
CONNECT WITH ATI
Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
 
GUEST BIO
Matrasa Ferguson is an intuitive money coach & bookkeeper for creative, neurodivergent, and spiritual business women. 
As the founder of 11.11 Bookkeeping, she helps her clients organize their business finances, understand their numbers and master their money energy so they can create impact & their dream life through their profitable magic.  She brings over a decade of experience in customer service & administration for enterprises of all sizes, as well as a unique holistic approach to bookkeeping & money that takes the whole person into account - mind, body & spirit. 
Her zone of genius is in Done-For-You bookkeeping, money coaching, and being a business guide for women who feel like they have to do it all alone. 
 
EPISODE HIGHLIGHTS
Matrasa’s journey from fear of being seen to becoming a bestselling author
How storytelling can bring deep healing and release decades of emotional weight
Rewriting money stories: shifting from scarcity and unworthiness to empowerment
Why money is a relationship—and how it reflects back your self-worth
The role of coaching, mentorship, and community in sustainable growth
Practical tools for building confidence and clarity in business and life
KEY TAKEAWAYS
Your business mirrors your inner world—clarity and healing create confidence and growth.
Money is a relationship; the way you treat it reflects how you value yourself.
Storytelling is healing—sharing vulnerably can release what you’ve carried for years.
Mentorship matters—sometimes you need someone to hold the mirror to your greatness.
Empowerment comes from ownership—of your story, your finances, and your worth.
 
QUOTABLE MOMENTS
“Your business is a direct reflection of you and who you’re becoming.” – Matrasa Ferguson
“Money is always a relationship—it’s a mirror of your worth and the energy you hold.” – Ati Grinspun
“Letting myself be seen was like asking people to see me naked—that’s how vulnerable it felt.” – Matrasa Ferguson
 
FIND MATRASA FERGUSON
Website: https://stan.store/1111bookkeeping
Email: matrasa@1111bookkeeping.com
Instagram: www.instagram.com/11.11bookkeeping/
 
EPISODE TIMESTAMPS
00:00 Introduction and Growth Journey
05:06 The Power of Trusting the Process
09:47 Vulnerability in Storytelling
14:57 Overcoming Toxic Relationships
19:48 Money Wounds and Self-Worth
24:52 The Role of Coaching and Mentorship
29:53 Writing as a Healing Journey
34:49 Shifting Your Money Mindset
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life

So many of us move through life wearing masks, performing, people-pleasing, or blending in until we forget who we truly are. In this episode, holistic mental wellness coach and author Amanda Magick shares her story of unmasking and the practices that helped her step into authenticity.
If you’ve ever felt like you’re hiding parts of yourself just to keep up, this conversation will help you see the masks more clearly, and start letting them go.
 
✨ The countdown is real… Be You Brand Live 2025 is 88% SOLD OUT!
📍 Las Vegas | Sept 25–27 | 🎟️ Grab your seat before it’s gone. Get your ticket here
 
RESOURCES MENTIONED
Join the Be You Brand Book Launch! 
Be You Brand: Your Story, Your Business, Your Way (Volume 2)
The 5 Personality Patterns
Ascension Mastermind
Freebie: Magick Mindset Masterclass
 
CONNECT WITH ATI
Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
 
GUEST BIO
Amanda Magick is a trauma-informed and neurodivergent-informed holistic mental wellness coach, author, and creator of the Magick Mindset™ framework. She helps women heal from the inside out by blending neuroscience, gut-brain health, and intuitive practices into her signature self-healing journey, The Manifest Station™. Amanda is also a co-author in Be You Brand: Your Story, Your Business, Your Way (Volume 2), and a proud leader within Amare, the mental wellness company.
 
EPISODE HIGHLIGHTS
Amanda’s candy bar epiphany that revealed she didn’t know her true likes and desires
The role of masking in business, motherhood, and identity
Why awareness is the first step in Amanda’s “Sparkle Framework”
Flickers of light: small moments that guided her healing journey
Nervous system regulation, gut health, and their link to authenticity
Investing in herself—how Amanda stepped into Be You Brand Academy & Ascension Mastermind
The ripple effect of authenticity and community support
Her mission to help moms heal, manifest, and create lasting impact
KEY TAKEAWAYS
Masks often begin as protection but can become false identities we carry for decades.
Awareness is the first step—without it, change isn’t possible.
Healing happens in “flickers,” small moments of clarity that build over time.
The body and mind are deeply connected—gut health and nervous system care support authenticity.
Small daily actions (like 5 minutes of stillness or drinking water) rebuild trust with yourself and shift your life.
 
QUOTABLE MOMENTS
“Sometimes the things we do to protect ourselves become the masks we mistake for personality.” — Amanda Magick
“You are not rejected—you’re simply being aligned with the right people.” — Ati Grinspun
“You are the light. Trust that knowing and follow it.” — Amanda Magick
 
FIND AMANDA MAGICK
Website: amandamagick.com
Email: theamandamagick@gmail.com
Instagram: @amandamagick 
Facebook: Amanda Magick 
 
EPISODE TIMESTAMPS
00:00 Introduction to Authenticity and Personal Branding
03:02 The Journey of Self-Discovery
05:56 Understanding Masks and Authenticity
08:54 Flickers of Light: Recognizing Change
12:12 The Importance of Awareness in Healing
15:13 Investing in Yourself and Your Brand
17:59 The Ripple Effect of Helping Others
21:11 The Connection of Thoughts and Actions
24:58 Understanding the Body-Mind Connection
28:34 The Importance of Small Steps
31:08 Visualization and Community Impact
35:28 Embracing Authenticity in Business
37:55 Empowering Women to Trust Themselves
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life
 

For women entrepreneurs, building community is the difference between hustling alone and creating a business that truly lasts. In this episode, Jessica Burgio shares how podcasting became her most powerful tool for connection, visibility, and growth. You’ll learn why consistency matters, how to turn your voice into impact, and how to build a brand that feels aligned and sustainable. Even if you do not wanna launch your own podcast yet or don't feel like running your own event 
This conversation will remind you that you don’t need to be “ready” to start — you just need to begin.
 
✨ Be You Brand Live 2025  Join us in Las Vegas, Sept 25–27, 2025 
🎟️ Only 27 tickets left! Get your ticket here
 
RESOURCES MENTIONED
Join the Unscripted Network Podcast Community
Jessica’s podcast: UNSCRIPTED
Grab this FREE Checklist: The Ultimate Podcast Beginners
CONNECT WITH ATI
Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
 
GUEST BIO
Jessica Burgio is a business strategist, wellness mentor, and host of the top 1.5% ranked Unscripted podcast. With 25+ years in the beauty and wellness industry, she helps women amplify their voice, build bold personal brands, and create diversified income streams. Through her coaching, podcasting expertise, and clean living advocacy, Jessica empowers women to be seen, heard, and unstoppable—while building a body, brand, and life they’re proud of.
 
EPISODE HIGHLIGHTS
Why community is different from just having followers
Jessica’s pivot from hairdresser to podcasting leader
The importance of taking action before you feel ready
How podcasting builds credibility, confidence, and deep connection
Ways women can start building community, with or without a podcast
The power of collaboration and protecting the “vibe” of your community
Why momentum and consistency are the secret to trust (and clients)
KEY TAKEAWAYS
Community isn’t about being the expert in the room, it’s about bringing people together around a shared mission.
You don’t have to start big; even a coffee chat or weekly live can spark connections.
Podcasting is one of the most intimate ways to build trust, even if only 20 people are listening.
Consistency builds trust, and trust turns into clients.
Your brand grows when you’re willing to pivot, experiment, and take action before you feel fully ready.
QUOTABLE MOMENTS
“Podcasting feels safe. It’s not about likes or comments, it’s about connecting deeply with just one person listening.” – Jessica Burgio
“If you make it all about you, you’re not building community. It’s about bringing people together around a mission.” – Jessica Burgio
“Women entrepreneurs don’t need more strategies, they need the courage to be seen and to build a brand that actually feels like them.” – Ati Grinspun
 
FIND JESSICA BURGIO
Website: www.jessicaburgio.com/
Email: beautyinspiresbeauty@gmail.com 
Instagram: www.instagram.com/jessicaburgio
 
EPISODE TIMESTAMPS
01:00 Building Community vs. Audience
04:58 The Journey of Podcasting and Personal Branding
10:09 The Importance of Taking Risks
12:02 Building Community Through Podcasting
18:05 Navigating the Podcasting Landscape
20:00 The Role of Clarity in Podcasting
24:50 Creating Meaningful Connections
29:52 The Unscripted Network and Community Building
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life

We thought “self-leadership” was just a corporate thing, until we realized it’s the missing piece for women building real businesses and meaningful lives. In this episode, Brin’na Rollins-Williams shares how she walked away from a six-figure career at Target to reclaim her wholeness, voice, and legacy and how women entrepreneurs can do the same without burning out.
 
This episode will walk you through a lesson on Self-Leadership…that is so needed in entrepreneurship.
 
 🎟️  Be You Brand Live 2025 (Sept 25–27 in Las Vegas)
Get your tickets here: https://atigrinspun.com/beyoubrandliveevent/
 
RESOURCES MENTIONED
Join the Be You Brand Book Launch team
Brin’na’s podcast: The Legacy Lounge Podcast
FREE Download: "Why Self-Leadership Is Your Secret Business Weapon" Guide (PDF)
 
CONNECT WITH ATI
Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
 
GUEST BIO
Brin’na Rollins-Williams transforms high-stakes pressure into powerful leadership platforms that create lasting impact. Fresh out of Purdue University in 2010, she started her career at Target where they called her ‘Bullseye Brinna’ the one who built winning teams and drove results the right way. Three promotions in four years led to becoming Target’s youngest Senior Director by 28, managing over $500 million in revenue and thousands of team members across 10 stores. But the perfect high achiever’s story had a hidden cost: her identity became so intertwined with her job that she couldn’t tell where work ended and she began, leading to anxiety, panic attacks, and medications before age 33.
The breakthrough came from getting vulnerable with her team. When she dropped the perfect leader facade and shared her struggles, team engagement soared, connections deepened, and results improved. That’s when she discovered the most powerful lesson of her career: authentic leadership isn’t just better for leaders, it’s better for business. Through Legacy Fulfilled, Brin’na helps leaders from entrepreneurs to Fortune 500 executives create magnetic cultures where authenticity drives results. Her clients report improved business outcomes, stronger leadership pipelines, and more engaged teams. As a speaker, executive coach, and contributing author, she’s passionate about showing ambitious leaders they don’t have to choose between being authentic and being successful.
 
EPISODE HIGHLIGHTS
Brin’na’s bold leap from a high-ranking Target career to entrepreneurship
The invisible power of self-leadership and how it fuels sustainable business growth
Understanding wholeness vs. hollowness in life and leadership
How childhood experiences shaped her leadership style and desire to create legacy
Real talk on people-pleasing, perfectionism, and pausing to honor your capacity
What it really means to "run your business for a life you absolutely love"
The moment a tattooed pause button became a turning point in her journey
KEY TAKEAWAYS
Self-leadership is the backbone of authentic business success.
Pausing isn’t weakness—it’s power.
Wholeness > Hustle. Let your business serve your life, not the other way around.
Legacy is built in the small, impactful moments—not accolades.
You don’t need to mirror someone else’s path. Your way is the right way.
QUOTABLE MOMENTS
“If you are someone with a platform—if people watch you, listen to you—you’ve been promoted to a leader.” – Brin’na Rollins-Williams
“Self-leadership is not selfish. It’s the foundation that lets you serve others from wholeness instead of hollowness.” – Brin’na Rollins-Williams
“What you don’t change, you choose.” – Ati Grinspun
 
FIND BRIN’NA ROLLINS-WILLIAMS
Website: www.legacyfulfilled.com
Email: brinna@legacyfulfilled.com
Instagram: @Brinna.RW
Facebook/LinkedIn: Brin'na Rollins-Williams
 
EPISODE TIMESTAMPS
00:00 Introduction to Personal Branding and Self Leadership
02:13 Brina's Journey from Corporate to Coaching
06:12 The Importance of Self Leadership
10:06 Understanding Self Leadership in Coaching
14:04 The Role of Self Leadership in Business
18:11 Legacy and Impact: The Heart of Self Leadership
21:55 Navigating Personal Loss and Its Influence
26:06 The Power of Self-Discovery and Reflection
29:55 Time Management and Self Leadership
34:01 Resources for Women Entrepreneurs
37:54 Conclusion and Call to Action
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life

Thinking about hosting a retreat, workshop, or live event but don’t know where to start? In this episode, Cat Roten shares what really goes into planning events that feel aligned, run smoothly, and actually sell. From contracts to confidence, we’re covering the things most people don’t tell you.
CONNECT WITH ATI
 🎟️  Be You Brand Live 2025 (Sept 25–27 in Las Vegas)
Get your tickets here: https://atigrinspun.com/beyoubrandliveevent/
Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
 
RESOURCES MENTIONED
Episode 66: How I Landed My First Speaking Gig (Hint: No Invitation Needed!)
3 Common Event Planning Mistakes & How to Avoid Them
Cat’s Podcast: Success Beyond Strategy
Preferred Events Calendar (Free resource): https://stan.store/impactfuleventco/p/your-preferred-events-calendar
 
GUEST BIO
Cat Roten is the founder of Success Beyond Strategy and the Event Host Community, where she supports business owners in executing strategically while leading with their intuition to create a business and life that is uniquely their own. After a decade in the hotel industry, Catherine discovered her gift for simplifying complex processes—helping business owners cut planning time in half, reclaim their energy, and create intentional systems that reflect their goals. As a Fractional COO and event strategist, she guides clients in building aligned business operations and planning impactful events with ease and confidence. Catherine is also the host of the Successful Events podcast, where she shares practical advice and real-world insights to help entrepreneurs plan & host their events with clarity, purpose, and authenticity.
 
EPISODE HIGHLIGHTS
The biggest mistakes first-time event hosts make (and how to avoid them)
Why contracts matter—yes, even for small events
The power of showing up fully as you on stage
What type of event makes sense for your season of business
How to make your event profitable (even on your first try)
Why you need a clear “why” and offer behind every event
Smart tips around budgeting, photography, and team support
What it really looks like to lead your community through live experience
KEY TAKEAWAYS
Use Contracts for Everything – From speakers to sponsors, contracts protect your event and business.Don’t Overpack Your Schedule – Give space for networking, reflection, and magic to happen.
Start With Your ‘Why’ – Understand the purpose and offer behind your event before diving into logistics.
Budget for the Unexpected – Always build in a contingency fund of 10-15%.
Your Event is an Extension of You – Make it intentional, not a carbon copy of someone else’s.
 
QUOTABLE MOMENTS
“You’re not creating an event for someone else. You’re creating it to reflect you and the impact you want to make.” — Cat Roten
“If you don’t ask, the answer is always no.” — Ati
“Hosting your own event puts you at the head of the table, you don’t need to wait for someone to give you a seat.” — Cat Roten 
 
FIND CAT ROTEN
Website: CATROTEN.com/coo
Email: catherine@imperfectlyimpactful.com
Instagram:@cat.roten | @eventhostcommunity
 
EPISODE TIMESTAMPS
00:00 Introduction to Personal Branding and Events
02:59 The Unique Role of Event Hosting
05:50 Common Mistakes in Event Planning
09:00 The Importance of Contracts
11:56 Building a Personal Brand Through Events
14:51 Creating Intentional Events
17:52 Types of Events and Their Impact
20:51 The Financial Aspects of Hosting Events
23:57 Maximizing Profitability in Events
27:00 Final Thoughts and Resources
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life

How we double our revenue in under two years w/ live events with Cristal Jacobo Part 1 
UPDATED: JULY 2026.
In this powerful two-part conversation, Cristal and Ati share how live events have doubled their businesses in under two years. They reveal the pivotal moments, mindset shifts, and connections that turned investments into life-changing opportunities. If you're craving more clients, collaborators, or clarity, this episode is your wake-up call.
🎙️ Listen to Part 2 here: 
She is made for more Podcast with Cristal Jacobo
💸 RESOURCES MENTIONED- UPDATED
 🎟️  Be You Brand Live 2026 (September 11-12, 2026 Las Vegas)
60% of seats already claimed, get your tickets here:
https://atigrinspun.com/beyoubrandliveevent/
She Is Made For More Live- Is not happening this year but stayed tuned and visit Cristal Jacobos website for more info 
www.cristaljacobo.com
 
GUEST BIO
Cristal Jacobo is a business mentor, speaker, and the powerhouse founder behind the She Is Made For More movement, a global community of women rewriting their stories and building the soul-aligned businesses they were born for. A former school teacher turned multiple six-figure entrepreneur, Cristal now helps ambitious women launch purposeful offers, sell with confidence, and scale sustainably, without burning out.
Her signature approach blends strategic business coaching with wealth energetics, guiding women through massive growth with alignment and ease. Whether you're just starting or stepping into industry authority, Cristal is here to remind you: you are made for more and she’ll help you build it.
EPISODE HIGHLIGHTS
How Cristal left teaching and built She Is Made For More from a feeling of wanting “more.”
Why being in the room with ambitious people changes your capacity and vision.
The underestimated power of breathwork, emotional breakthroughs, and energetic alignment.
How hosting or attending events leads to exponential business and network growth.
Why proximity and alignment (not strategy alone) create the biggest ROI.
What to expect in Part 2: the actual numbers behind event ROI.
 
KEY TAKEAWAYS
If you feel the pull for "more," it's your soul asking you to expand, don’t ignore it.
Live events are cheat codes for expanding your network, building trust, and attracting aligned clients.
It’s not about affordability, it’s about the cost of staying stuck. Investing in yourself creates energetic shifts that lead to breakthroughs.
Cross-collaboration and shared audiences are faster paths to visibility and impact.
The right room accelerates your growth. You need to be around women who challenge and support your next level.
 
QUOTABLE MOMENTS
"If you have the feeling for more, it's already yours." – Cristal Jacobo
"Events are not about networking, they’re about aligning your life with people who get it." – Ati Grinspun
"You're not a beginner anymore. Stop playing small and get in the room." – Cristal Jacobo
 
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
 
FIND CRISTAL JACOBO
Website: https://www.cristaljacobo.com
Instagram: @cristal.jacobo | @she.ismadeformore
Podcast: She is made for more
 
EPISODE TIMESTAMPS
01:00 – Cristal shares how leaving a stable teaching career led to launching She Is Made For More
04:30 – Her first live event experience: a real estate seminar that unexpectedly sparked a major transformation
05:45 – The breathwork moment that cracked her open emotionally and changed her perspective on connection
07:15 – Ati’s first event story and how it shattered her limiting beliefs about what’s possible
10:00 – Why investing in events is less about the money and more about the commitment to yourself
12:15 – Cristal quits her job after an event and is named Teacher of the Year right before walking away
21:00 – Why people who attend paid events show up more powerfully (skin in the game = action)
26:30 – The support group born from attending one event: how 4 women created lasting collaborations
29:00 – The formula: Time + Energy + Money = Quality Leads + Quality Network
35:00 – Preview of Part 2 and why ROI from events isn’t just possible — it’s measurable
💁‍♀️ ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid.
🎙️ ABOUT THE SHOW
Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you.
Categories: Entrepreneurship | Business | Self-Improvement | Marketing Pillars: Personal Branding | Mindset | Business | Energetics | Purpose | Life

Feeling lost in your business pivots? Join Ati's honest chat with Daisy Mack about navigating the messy middle. Forget perfect success stories – hear the real deal on business shifts and trusting your inner voice. A must-listen if you're questioning your path and craving truth about growth.
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/
 
RESOURCES MENTIONED
Spiritual Mixtape Community
Spiritual Mixtape Podcast 
Learn about Daisy's story, recommended episodes:
The Spiritual Mixtape Story: Who I Am and Why I'm Here
Dad's Meditation
 
GUEST BIO
Daisy Mack is a breathwork and stress management expert with 15+ years of leadership experience, including as VP at a global entertainment conglomerate before moving into wellness. She founded Spiritual Mixtape, a platform helping ambitious individuals build sustainable careers while nurturing personal lives.
She’s worked in corporate wellness with Ruggable and Live Nation, guiding teams toward clarity, focus, and creativity. Daisy also hosts the Spiritual Mixtape Podcast, featured as in-flight entertainment on British Airways and Qatar Airways, sharing breathwork and mindfulness tools with a global audience.
Blending modern stress management with ancient breathwork, Daisy creates transformative experiences that help people reset, realign, and thrive—at work or in personal growth.
EPISODE HIGHLIGHTS
It's okay to take your time and pivot your business multiple times.
How you genuinely feel about your offers significantly impacts your marketing.
Packaging your brilliance in an aligned way is more important than following trends.
Daisy's journey showcases a powerful shift towards her passion for breathwork.
Entrepreneurship acts as a potent catalyst for profound personal growth.
KEY TAKEAWAYS
Trust your own intuition when making business decisions.
Authenticity, even with the mess, attracts the right audience.
Focus on the transformative impact you provide to clients.
Business ownership inevitably fosters significant personal development.
Consistent inner work is crucial for navigating the entrepreneurial journey.
QUOTABLE MOMENTS
 
"Take your time because people feel your hot mess. And sometimes that's quite endearing and attractive when it's authentic." - Daisy Mack
 
"If you just learn to breathe to start with, if you just connect to your body, life would be a lot easier because you learn to relax." - Daisy Mack
 
"Most women are still operating from fear, even though they're a business owner." - Ati Grinspun
 
FIND DAISY MACK
Website: www.spiritualmixtape.com
Email: daisy@spiritualmixtape.com
Instagram:@spiritualmixtape 
YouTube: www.youtube.com/@spiritualmixtape
Podcast: Spiritual Mixtape
Ready to manifest without overthinking? Use code BEYOU for one month free inside Spiritual Mixtape and turn this conversation into your daily practice: https://spiritual-mixtape.circle.so/checkout/guest-list
EPISODE TIMESTAMPS
 
0:27 - Reflecting on Confidence and the Journey of Rebuilding 
0:53 - The Crucial Role of Energetic Alignment with Your Offers 
2:33 - Identifying the Signs That It's Time to Pivot Your Business 
2:58 - The Importance of Trusting Your Own Intuition Over External Advice 
6:48 - Challenging Conventional Wisdom: The Power of Not Having a Strict Niche 
7:43 - The Necessary Balance Between Inner Work and Business Strategy 
8:52 - A Word of Caution: Navigating the Unregulated Online Business Space 
9:31 - Focusing on Tangible Transformation Over Just "Vibes" 
10:26 - The Decision to Pivot Away from the Traditional Coaching Model 
11:48 - The Unique Fulfillment and Growth Found in Entrepreneurship 
13:16 - Business as a Catalyst for Essential Self-Awareness 
14:18 - The Profound Impact of Overcoming Fear in Your Business 
15:39 - The Core of the Offering: Nervous System Regulation Through Breath Work 
18:26 - Shifting from a Scarcity Mindset to Trust in Business Finances 
21:48 - Understanding the Common Signs of Nervous System Dysregulation
40:36 - Daisy’s advice on running a business and where to find & join her community
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life

In this juicy episode, I’m joined by the incredible Emily Rose to explore how sensual movement and embodiment can radically shift the way women and especially female entrepreneurs: lead, create, and live. Say goodbye to constant hustle and hello to flow, pleasure, and alignment. Emily shares how tuning into your body through simple, everyday rituals can unlock ease, creativity, and soul-led success. This is the permission slip you didn’t know you needed.
💸 RESOURCES MENTIONED
68. Higher Self Habits: Building Unstoppable Confidence w/ Alessia Citro 
 🎟️  BYBL 2025 is 60% SOLD OUT! (Sept 25–27 in Las Vegas)
Join Emily Rose at Be You Brand Live to unlock your sensual power and build a body-rich, impactful business: https://atigrinspun.com/beyoubrandliveevent/
Wild Within Academyhttps://www.thriveembodiedarts.com/wild-within-academy-and-retreats
GUEST BIO
Emily Rose, Founder & CEO of Thrive Embodied Arts, is an expert in sensual movement and embodiment, guiding women, especially female entrepreneurs, to connect with their bodies for greater flow, pleasure, and alignment. With a background that includes starting a pole dancing and sensual movement studio, she has cultivated a unique approach that emphasizes body-rich revenue systems and aims to help individuals transform information into knowledge and wisdom through felt sensation. Emily facilitates deep connections within communities and encourages women to overcome the fear of slowing down, embracing rest and ritual as vital components of sustainable success. Her work, including the Wild Within Academy and international retreats, empowers women to confidently receive wealth by harmonizing their feminine power with entrepreneurial ambition. 
EPISODE HIGHLIGHTS
Sensuality is an untapped resource for women entrepreneurs, fostering flow over force.
Inviting sensuality into business means embracing pleasure, creativity, and play through your senses for flow.
Embodiment begins with simply listening to your body's basic needs.
Transforming vital practices into rituals leads to a more grounded, rested, and present entrepreneurial existence.
Learning through resonance and felt sensation helps transmute information into knowledge and ultimately wisdom.
Overcoming the fear of slowing down and embracing rest is crucial for entrepreneurs to avoid overwhelm and create space for sensation and choice.
KEY TAKEAWAYS
Prioritize listening to your body's basic needs as a foundational step towards deeper sensual embodiment.
Integrate small, intentional rituals into your daily routine to invite more presence, pleasure, and flow into your work and life.
Recognize that slowing down, while initially uncomfortable, is essential for gaining greater sensation, making conscious choices, and combating overwhelm.
Embrace creativity as a non-linear pathway to disrupt patterns of push and go, fostering enjoyment and vitality beyond end goals.
Understand that true femininity and embodiment are not about stillness or a specific aesthetic, but about a qualitative presence that can exist in various movements and actions.
Heal your relationship with money by recognizing that energy exchange must be in harmony, allowing you to charge what you're worth to sustain your capacity to serve.
QUOTABLE MOMENTS
“Sensuality, by tapping into our sensual body and connecting to ourselves through sensual movement, transforms the "push and go" force often felt in our daily lives and businesses into a state of flow.” - Emily Rose
“Whatever it is that you do rapidly... if you can just invite in some spaciousness, some exhale, that is the best way to start inviting in more space for embodiment." - Emily Rose
"When we can truly stay awake to realizing and having awareness and doing the interruption of that pattern [overwhelm], that is where the awakening happens." - Ati Grinspun
 
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
 
FIND EMILY ROSE
Website: www.thriveembodiedarts.com
Instagram: @the.sensual.ceo
Email: thriveembodiedarts@gmail.com
 
EPISODE TIMESTAMPS
00:00 Introduction to Sensuality in Business
02:52 The Importance of Flow and Pleasure
06:11 Listening to Your Body: The Foundation of Sensuality
09:13 Rituals for Presence and Connection
12:08 Overcoming Limiting Beliefs in Business
14:57 The Role of Community in Empowerment
18:02 Embodying the Entrepreneurial Spirit
21:00 The Intersection of Feminine and Masculine Energy
24:05 Personal Journeys and Transformations
26:49 Building a Supportive Community
29:55 Navigating Success and Money Mindset
33:13 Closing Thoughts and Future Directions
💁‍♀️ ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid.
🎙️ ABOUT THE SHOW
Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you.
Categories: Entrepreneurship | Business | Self-Improvement | Marketing Pillars: Personal Branding | Mindset | Business | Energetics | Purpose | Life

🔥 SHOW DESCRIPTION
If you’ve ever undercharged, overthought your pricing,  spiraled after a big sale, or plainly have shitty feelings around money , this episode is a must. 
Ati shares the truth about what it really takes to move past money shame and isolation in your business. This conversation is raw, powerful, and will shift how you see money, community, and your role as a leader.
This is the behind-the-scenes of how Be You Brand Live was built—not just as an event, but as a live activation experience to help you shift your identity, heal your relationship with money, and finally step into the next version of you.
💸 RESOURCES MENTIONED
🎟️ Be You Brand Live Tickets (Sept 25–27 in Las Vegas) https://atigrinspun.com/beyoubrandliveevent/
🎧 300K Blueprint Masterclass + Money Hypnosis DM “300K” on IG
✏️ Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/
📞 Book a Discovery Call (for BYBA or 1:1) https://calendly.com/atigrinspun/discoverychat
💬 CONNECT WITH ATI
✨ Instagram → @ati.grinspun 🌐 Website → https://atigrinspun.com/ 👯‍♀️ Facebook Group → Personal Branding for Womenpreneurs
💥 EPISODE HIGHLIGHTS
Why Be You Brand Live is NOT just another event—it’s a full-body breakthrough
The difference between content and embodiment (and why it matters)
How money shame shows up in your pricing, your content, and your energy
The truth about community and why it’s the fastest way to grow
What really changed for Ati in 2019—and why it still fuels everything she does today
💡 KEY TAKEAWAYS
Most money blocks don’t start in your mind—they start in your body
Your fear of losing money might be what’s stopping you from making more
Community isn't fluff—it’s the backbone of your next level
It’s not about feeling ready. It’s about getting in the room
Healing your money relationship is about rewiring how you feel as much as what you believe
🔥 QUOTABLE MOMENTS
“You can’t out-journal what your body still believes is unsafe.” – Ati Grinspun
“Be You Brand Live isn’t about taking notes. It’s about becoming the version of you who doesn’t need them.” – Ati Grinspun
“Community isn’t just who you know—it’s how you grow.” – Ati Grinspun
 
⏱️ EPISODE TIMESTAMPS
00:00 – The fear of not being able to replicate your success 03:45 – Why Be You Brand Live exists 06:30 – The money talk no one teaches you 09:40 – How different women build community in different ways 13:15 – A client sells a $2K offer… and spirals 16:00 – Why money healing must be embodied 19:45 – Behind the scenes of our most powerful in-room experiences 23:10 – Why Be You Brand Live will be different (again) 26:30 – The 2019 moment that changed everything for Ati 32:15 – You belong in the room before you feel ready 35:40 – Masterclass + event info + final invitation
💁‍♀️ ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid.
🎙️ ABOUT THE SHOW
Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you.
Categories: Entrepreneurship | Business | Self-Improvement | Marketing Pillars: Personal Branding | Mindset | Business | Energetics | Purpose | Life

SHOW DESCRIPTION
This is the tapping meditation I promised you in Episode 70! If you've been holding back from showing up boldly in your business, struggling with sales anxiety, or battling the "ick" around selling your services, this powerful EFT (tapping) session is specifically designed to rewire those limiting beliefs. In just 15 minutes, you'll move from fear and doubt to confidence and clarity about your worth and your message.
 
🎥 WATCH the full tapping demonstration on YouTube to follow along with the hand positions: https://www.youtube.com/@ati.grinspun
🎧 LISTEN to just the meditation portion starting at minute [03:32]
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quizhttps://atigrinspun.com/quiz/
Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE
Looking to Stand out (on and off social media) get the Stand out Masterclass HERE
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
 
Connect with me:Instagram: @ati.grinspun
Website: https://atigrinspun.com/Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs
RESOURCES MENTIONED
Episode 70: The Real Reason You’re Spiraling in Business (Even When You’re Doing Well)
High Self, Highest Income
EFT Tapping/Emotional Freedom Technique basics
EPISODE HIGHLIGHTS
Why tapping is the ultimate action-oriented meditation for anxious entrepreneurs
The science behind how tapping stimulates your amygdala to calm fight-or-flight responses
How to release the "ick" around selling and charging for your expertise
The complete tapping sequence to activate confidence in your business
Why you don't need to convince—you get to connect with people who need you
KEY TAKEAWAYS
Tapping is perfect for busy minds: Unlike passive meditation, tapping gives your mind something active to focus on while rewiring limiting beliefs
Your fear-based beliefs aren't facts: Questions like "What if nobody buys?" and "What if I'm being judged?" are just old programming that can be released
You're here to serve, not perform: Shifting from performance mode to service mode eliminates sales anxiety
The version of you that's ready to lead boldly already exists: Tapping helps you step into that identity with confidence
It's safe to be seen in your full power: You can release guilt around charging for your magic and showing up authentically
QUOTABLE MOMENTS
"I am the message. I am the brand. I am the woman who leads with power."
"I do not have to be convinced. I get to connect to the people that need me."
"I release the ick around selling. I let go of the guilt around charging for my magic."
EPISODE TIMESTAMPS
00:28 - Welcome and episode introduction01:17 - Why tapping is Ati's favorite technique for rewiring the subconscious02:15 - The science behind tapping and meridian stimulation02:40 - Tapping pattern explanation and hand position guide03:32 - MEDITATION BEGINS: Full guided tapping session16:06 - Post-meditation reflection and closing thoughts16:35 - Call booking reminders and next episode preview
HOW TO USE THIS EPISODE
First Time? Watch the full episode on YouTube to learn the tapping points and follow along visually.
Regular Practice? Jump to minute [03:32] to go straight into the meditation portion for your daily practice.
Can't Tap Out Loud? You can say the affirmations silently in your mind—the technique still works!
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life