Be you Brand - The Podcast

37. What you need to know before hiring even if they are subcontractors with HR Consultant Kirsten Zeigler

Welcome to the new episode of the Be You Brand Podcast! Today’s episode, Kirsten Zeigler joins me for an insightful discussion about hiring, managing employees and growing business. Kirsten shares her wonderful journey in  transitioning from solopreneurship to building a team. You'll hear practical advice on the importance of creating employee handbooks and SOPs, tips for hiring the right candidates, offering competitive benefits, and much more.   Tune in and take your business to the next level!   About the Guest:   Kirsten Zeigler is an HR expert and consultant with over a decade of experience across a variety of industries. She’s founder and principal at KDZ HR Consulting. Her expertise lies in the creation of inclusive cultures, protection of businesses, enhancing employee engagement, and establishing standards through comprehensive compliance programs. By offering expert HR support through energy, empathy & ethics, she enables business owners to concentrate on the growth and development of their company, empowering them to build their businesses with confidence!   Connect with Kirsten: Email: kirstendrewzeigler@gmail.com Social Media Handles: @kdz_hrconsulting Linkedin: https://www.linkedin.com/in/kirsten-zeigler-humanresources/ Website: https://www.kdzhrconsulting.com/         Ready to build a personal brand you are proud of:   Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist:   https://atigrinspun.com/free-resources/   Not sure if you are set up for success? Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions send me a DM on instagram!)   I answer to my dm’s personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

36. Authenticity Vs Perfectionism

In this episode, I’m discussing  the importance of authenticity in personal branding and the dangers of perfectionism. Why you need to be true to yourself  and not be afraid to express opinions and unique perspectives. I will break down  the concept of authenticity and I’m giving you  practical tips for finding the balance between authenticity and striving for excellence.    We dove deep into:    00:00 Introduction: Authenticity versus Perfectionism 02:55 Defining Authenticity and the Dangers of Perfectionism 07:21 The Importance of Self-Discovery in Building an Authentic Personal Brand 31:44 Striking the Balance: Authenticity and High Standards 35:54  Conclusion: Bringing Your True Self into Your Personal Brand This episode is full of gems and I cannot wait to hear your main takeaways.       Ready to build a personal brand you are proud of:   Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist:   https://atigrinspun.com/free-resources/ Not sure if you are set up for success? Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Inquire/ enroll on the  Be you Brand academy https://www.atigrinspun.com/beyoubrand ( Got questions send me a DM on instagram!)   I answer to my dm’s personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

35. Shifting your Brand from Corporate to Entrepreneur with Angelle Ferrer

In today’s episode of the Be You Brand Podcast, join me and Angelle Ferrer in a discussion on career advancement, personal branding and leveraging digital tools to enhance your professional journey. Angelle shares her insight on the importance of positioning oneself effectively in the competitive job market through skills like LinkedIn optimization and networking. She touches on the evolution of the job search landscape, especially with the advent of modern technologies such as applicant tracking systems.    There’s so much nugget you can get from this episode so, tune in!   About the Guest:   Angelle Ferrer’s is a career coach and marketing strategist. Her mission is to educate professionals on the career Marketing Mindset, to market themselves as a product in competitive job markets.   She helps career changers discover transferable skills, strengthen their value proposition, and create a plan, which is the foundation where everything else is built– their resume, personal brand, LinkedIn optimization, networking strategy, and interview preparation.   She helps professionals increase visibility to compete for the jobs they want.   Connect with Angelle: Email: angelle@afcareermarketing.com LinkedIn: https://www.linkedin.com/company/af-career-marketing-strategies/ Instagram: https://www.instagram.com/angelle_ferrer?igsh=MXZsOGw3a2djbnNraw== Website: www.afcareermarketing.com     Ready to build a personal brand you are proud of: Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP   Use code BOOTCAMP to get special pricing of $33  (otherwise $111 and $333 after we finish the live training)   Save your spot here https://atigrinspun.com/brandingbootcamp   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/ Inquire about the Be You Brand Academy https://atigrinspun.com/contact/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/pers

34. 5 Ways You’re Hurting Your Sales & Brand

I see these mistakes on clients and people I consult with all the time and I see so many people in my audience making them. These mistakes are so easy to avoid and the only reason you are making them is because nobody pointed them out to you…till now ... .hello it’s me Ati lol!   These 5 mistakes are killing your personal brand and reputation and your bottom line!       Ready to build a personal brand you are proud of: Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP   Use code BOOTCAMP to get special pricing $33  ( otherwise $111 and $333 after we finish the live training)   Save your spot here https://atigrinspun.com/brandingbootcamp   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/pers

33. The Art of Authentic business Connections with Gabby Borrero

In this episode I am interviewing one of my favorite people on the planet!   Gabby Borrero is an amazing connector, host of the next generation network and one of the most giving people you will ever meet. She is an avid networker and we dove so deep on why building true relationships will skyrocket your business.   Listen to this weeks episode because the nuggets on how to find your tribe , your people and the best business connections are unreal! Key takeaways:   01:17 Helping women to find their purpose and their people 02:55 Deciding against a conventional career path 04:00 Recognizing your true calling – community and strategy 06:15 The significance of supporting your partner in pursuing their passion 09:47 Networking experiences in different states 18:11 Virtual networking and in-person events how to 21:35 How finding the right community can help you time and money 24:03 Self-Awareness and Understanding your “Value” 26:49 Community over Collaboration 30:59 Networking and personal branding for women in business About the Guest:   Gabriella Borrero is the owner of No Plan B Consulting and founder of The Next Generation Network. Gabby is a business strategist, business connector, and believes that no female entrepreneur should be left behind in their entrepreneurial journey. She teaches entrepreneurs how to build the foundation of their business and network. She offers biweekly virtual networking as well as in-person events along the East Coast to connect, educate, and empower female entrepreneurs of all ages and backgrounds.   Connect with Gabriella:   Email: gabby@noplanbconsulting.com Instagram: https://www.instagram.com/noplanbconsulting/ Facebook: https://www.facebook.com/noplanbconsulting Linkedin: https://www.linkedin.com/in/gabriellaborrero/     Ready to build a personal brand you are proud of: Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP   https://atigrinspun.com/brandingbootcamp   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/pers   Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP      

32. How to have clients reaching out to work with you - The Building of your Personal Brand (Part 3)

In this episode, I am going deep into  the importance of speaking directly to your ideal client and differentiating yourself from others in your industry. Why and how to make your ideal client problem aware and show them how you can solve their specific problem.  I actually “audit” and account ( Which I don’t disclose ) and thought it was so important to have this things talked about I shared What you need to be sharing so people are reaching out to work with you and why it works. Enjoy!    Key highlights to explore:   00:00 Introduction and Recap of Previous Episodes 02:14 Speaking Directly to Your Ideal Client 06:31 Differentiating Yourself in Your Industry 12:15 Creating Content that Solves Specific Problems 13:52 Embracing Your Unique Opinions and Perspectives 18:51 Giving Your Process a Name 20:10 Promoting the Personal Branding Bootcamp 22:10 Conclusion and Call to Action       Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP   I will show you: The success phases of building your PROFITABLE brand  The art of Attracting Your Dream Clients. Messaging and Positioning so when your client finds you, the immediately want to buy from you.. The Content strategy I used to create multiple 6 figures and grow. Register : https://atigrinspun.com/brandingbootcamp/   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/ I have one 1:1 spot opening 4/15 to work with me https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

31. How media exposure can grow your brand without a huge budget with Lydia Bagarozza & Bridget Sicsko

In this new episode of the Be You Brand Podcast, Lydia Bagarozza & Bridget Sicsko join me to discuss the strategic importance of public relations (PR) and media exposure for personal brands and businesses aiming to expand their reach beyond social media and personal networking.    We touch on the necessity of understanding one's unique value proposition and effectively communicating it to align with media interests and audience needs. We delve into the value of authentic and personalized pitching, leveraging existing content, the long-term benefits of PR for brand credibility and growth, and the importance of choosing the right media outlets for genuine engagement.   Through a strategic, patient approach to PR, businesses can enhance their market position, reach new audiences, and solidify their brand's presence in a competitive landscape.   Key points to discover in this episode:   00:00 Leveraging media exposure for business growth 02:31 Positioning personal brands for media and clients 04:32 The use of PR for Personal Brands, Entrepreneurs and Sustainable Growth 08:01 ​​Podcasting as a long-term marketing strategy 11:48 The potential of Micro-podcast for long-term success 13:05 The business perception gap between Social Media and the Reality 15:48 Time is a valuable resource to invest in business 18:40 The importance of education on pitching to the media 22:26 The effectiveness of paid press vs. organic press for coaches and entrepreneurs 26:02 PR best practices and authenticity in media pitches 31:26 Building a personal brand and media presence 35:34 Conclusion   About the Guests:   Visibility on Purpose is a PR and Media Company founded in 2022 by Publicist, Lydia Bagarozza and former Publisher, Bridget Aileen Sicsko. Their programs help authors, product-based companies and online business owners be known for the cool things they’re doing through teaching them how to secure TV interviews, podcast appearances and press features. Their students have been featured on media giants like Time Magazine, Yahoo, Fortune, mindbodygreen, Bustle, SheFinds, AskMen, Medium, and top podcasts. Individually, Lydia is responsible for over 4K pieces of press and is well known for her career supporting world-renowned musicians and lifestyle brands. Beyond her role as a former publisher, Bridget, is a speaker and has spoken nationally (& internationally) to over 3K people. She speaks on topics ranging from sales and visibility to human optimization, the yogic philosophy and the athlete mentality. Together, Lydia and Bridget are on a mission to revolutionize access to the media industry by elevating boutique brands and founders.   Connect with Lydia & Bridget:   Email: info@visibilityonpurpose.com Instagram: www.instagram.com/visibilityonpurpose Facebook: https://www.facebook.com/groups/toptiermedia Linkedin: https://www.linkedin.com/company/visibility-on-purpose/ Website: https://www.visibilityonpurpose.com/   Take the Media Personality Quiz by clicking the link below: https://www.visibilityonpurpose.com/media-personality-quiz         Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP   I will show you: The success phases of building your PROFITABLE brand  The art of Attracting Your Dream Clients. Messaging and Positioning so when your client finds you, the immediately want to buy from you.. The Content strategy I used to create multiple 6 figures and grow. Register : https://atigrinspun.com/brandingbootcamp/     Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

30. The Building Of Your Personal Prand (Part II)

In this episode, Ati. discusses the importance of having a personal brand strategy and the steps needed to build that strategy. Building authority and trust are key components of a strong personal brand and she went on to explain how to build that expert status. What you need to know and have in place after you have your first pieces of your personal brand strategy  in place , in order to Create content ( on and offline) that solves problems and resonates with your target audience  She talked about the two types of content your strategy should include and why documenting your brand strategy is essential for future growth.  Here is what you can expect to take away from this episode:   01:21 Why Personal Brand Strategy 04:04 How to Building Authority and Trust to demand higher prices and attract more clients 05:49 What you absolutely need to know about your ideal client./dream client or target audience to succeed. 09:09 Creating Content that Solves Problems 14:57 Content Creation and Platform Selection 22:18 Why and how articulate the problem you solve and why this is crucial. 25:25 The Process of Creating Content 29:14 Documenting Your Brand Strategy for Future Growth 30:31 Recap and invitation to her upcoming training in April Join our Signature training : THE ULTIMATE PERSONAL PERSONAL BRANDING BOOTCAMP April 22-26 and learn everything you need to know to build a profitable and strong brand that changes the world. REgister : https://atigrinspun.com/brandingbootcamp/         Not sure where you are at with your brand? Run your diagnosis >Take the profitable personal brand quiz  https://atigrinspun.com/quiz/ Inquire about the Be you Brand academy https://atigrinspun.com/contact/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

29. Leverage AI + Software to Launch and Grow Your Personal Brand with Amanda Benson

In this new episode of the Be You Brand Podcast, Ati invited Amanda Benson,a Business, AI+You Expert, she was also a speaker at our Be you Brand live event,  to share her expertise in helping women and business owners to leverage it in their business to grow their brand and really add that extra stream of income saving a bunch of time.   They discuss  the power of personal branding, leveraging AI technology for business growth, the importance of authenticity in branding, and fostering genuine connections and community.   They also touch on  the importance of staying true to one's uniqueness, the value of networking and community-building, and the strategic use of AI and software to enhance personal branding and business efficiency.   Overall, the conversation aims to empower entrepreneurs with knowledge and tools to leverage AI and digital marketing for business growth while emphasizing the importance of authenticity and personal engagement in the digital space.   Highlights to explore in this episode:   00:00 Introduction and Background 01:46 Building a Real Community of Women with the same Mind 04:17 Importance of AI in Personal Branding 05:04 Amanda's Journey and Experience with AI 7:00 The Importance of Understanding How to Build and Manage Brands 10:25 Aligning Personal Branding with Core Values 12:18 Long-term Vision and Staying True to Your Personal Brand Values 14:17 Sustainability Social Media Girl in Stockholm 15:57 Finding Passion and Pursuing it 16:43 Creating an Agency that Merged Businesses in Sweden and in USA 21:17 Scaling a Business, Personal Branding and AI Integration 27:58 Using AI Tools for Business Growth and Brand Building 31:33 AI Use in Marketing and Personal Branding 35:45 Utilizing AI to Streamline Business Task 40:57 Creating Safe Space for Women Entrepreneurs 43:43 The Importance of Community and Breaking Down Complex Concepts into Simple Steps. 45:03 Conclusion About Amanda Benson:   Amanda Benson is a Business, AI+You Expert. She has over 15 years of experience in online business and marketing and is the founder and CEO of the agency What’s New Media. She’s also the creator of the 'Making Magic' Podcast and AI+You program, helping female professionals leverage systems, software, and life hacks so that they can save time, make money & become their best self.   Connect with Amanda: Email: amanda@whatsnewmedia.co Facebook/Instagram: @whatsnewamanda  Linkedin: ambenson Website: whatsnewschool.mykajabi.com   Making Magic AI+You Membership ($111/mo) and/or the AI Co-Creator Course ($1,997)       Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP   I will show you: The success phases of building your PROFITABLE brand  The art of Attracting Your Dream Clients. Messaging and Positioning so when your client finds you, the immediately want to buy from you.. The Content strategy I used to create multiple 6 figures and grow. Register : https://atigrinspun.com/brandingbootcamp/         Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

28. The Building of a PROFITABLE personal brand (Part 1)

In this episode, Ati introduces the series on building a profitable personal brand. She emphasizes the importance of personal brand strategy and the need to go beyond just building a personal brand on social media.    Ati explains the three phases of building a personal brand: that most women miss and leads to confusion and lack of sales. She dives into the self-discovery phase and the importance of understanding your why and core values.  Ati discusses becoming an authority in your niche and why you need to believe in wherever you are and Introduces the SIMMA framework for personal branding.  She provides examples of successful personal brands and highlights the importance of connecting with your audience through core values.    In this episode you’ll hear   The steps and framework me and my clients use to build profitable personal brands that leave a mark in the world, not just posting for posting.   Why Building a profitable personal brand requires a strategic approach beyond just social media presence?   Why are most women confused on what to say and post on social media?   What is the crucial step to have people fall in love with your brand? That most women and skipping.   The framework we have seen work over and over and over with our clients and myself.   Key takeaways from this episode Understanding one's unique strengths, weaknesses, core values, and personal brand story is essential Develop a personal brand strategy that aligns with one's values and passions. Understanding ideal clients, goals, and tailoring strategies accordingly is essential. Framework for Personal Branding (SEMA) Email marketing is a crucial tool for personal branding, especially considering recent platform outages.   Key highlights to explore:   00:00 Introduction 00:05 Understanding Who You Are 01:34 Starting a Personal Brand Strategy 04:12 The Importance Personal Brand Strategy 09:41 Understanding the “Why” Behind a Business 11:28 Finding Your Purpose and Your Passion 13:13 Discovering Yourself in Personal Branding 15:24 Understanding One’s Core Value 17:54 The use of SEMA Framework 23:57 Building a Personal Brand and Becoming an Authority in a Niche 28:01 Identifying and Serving the Ideal Client 30:07 The Value in Email Marketing 33:51 Conclusion         Ready to build a personal brand you are proud of:   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Free workshop alert: Email marketing 101: March 20th 10 am pst    Join us for our  Multi Day ULTIMATE PERSONAL BRANDING BOOTCAMP April 22-27  $17  Register https://atigrinspun.com/live-bootcamp/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/   Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso…