Be you Brand - The Podcast

27. From Meth to Millionaire Coach: A Story of Becoming with Tara Wagner

In this episode, Ati interviews Tara Wagner, a business coach with a powerful personal story.    Tara shares her journey from a rough start to becoming a successful business owner.  Her story of struggle with drugs , leaping into personal development and running businesses for 15+ years is truly inspiring and with so many take aways for anyone in business at any level.   They  discuss the importance of separating personal worth from business success, the challenges and opportunities of starting a small business, and the power of identity work.    Tara emphasizes the need to identify underlying needs and meet them in order to create a fulfilling and successful business.    Overall,expect this conversations to inspire you and  show you different ways you can overcome adversity    Currently Tara Wagner helps entrepreneurs build full time income working part time and  shares her journey from burnout and rock bottom to personal and inner growth, shifting identity, passion and purpose, and finding liberation and gratitude.    Highlights of this Episode:   00:00 Introduction and Background 01:07 Tara's Work as a Business Coach 03:15 The Importance of Separating Personal Worth from Business Success 04:30 The Alignment of Values Between Ati and Tara 05:10 The Importance of Having a Heart for Business 08:24 Defining a Small Business 10:41 The Challenges and Opportunities of Starting a Small Business 12:16 Tara's Rough Start and Transformation 21:18 The Igniter for Change 23:29 The Importance of Identity Work 25:27 The Power of Saying No More 27:57 The Transformation of Self 30:58 Identifying Needs and Meeting Them 33:28 Getting into Personal Development and Inner Work 34:25 Burnout and Rock Bottom 39:22 Personal and Inner Growth 47:33 Shifting Identity 51:25 Passion and Purpose 53:57 Liberation and Gratitude 54:48 Finding Tara Wagner   About Tara Wagner:   Tara Wagner uses her 20+ years experience as an entrepreneur to help other small biz owners overcome burnout and create part-time schedules with full-time profits. And not with some new marketing strategy, but with a new approach to how you operate.   Connect with Tara Website: https://xotara.us Access Tara’s How to upgrade your business so it doesnt burn you our FREE TRAINING https://xotara.us/training   Find Tara also on YouTube : youtube.com/tarawagner       Ready to build a personal brand you are proud of:   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Get started on you inner work journey : Purchase 300k blueprint 90 minute  Masterclass  https://atigbranding.thrivecart.com/300k-blueprint/   Enroll in Highest self Highest income ( Started 2-26-24 but you can still enroll)  https://atigbranding.thrivecart.com/highest-self-highest-income/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

26. Content vs Visibility: The Key to Standing Out in Your Niche

In this podcast episode, I’m digging deep and  discussing the importance of both content creation and visibility for businesses and personal branding.  Both are vital to a successful brand; they are functionally useless without each other.  Increasing visibility can draw potential clients or followers, but weak content will ultimately lose those same individuals.  Ati  stresses the  importance of networking, maintaining an engaged following, and creating quality content which includes education, conviction, and inspiration.  Tune in to today's episode to learn the 3 strategies Ati teaches her clients to get visibility, her 90 day sprint strategy and to  learn the cycle of content that brings it all together.    00:00 Introduction and Importance of Content vs Visibility 00:45 Understanding the Concept of Personal Branding 01:50 The Difference Between Content and Visibility 02:04 The Role of Content in Your Brand 02:52 The Importance of Visibility in Your Brand 03:34 The Challenges of Being Omnipresent on Social Media 04:12 The Concept of Visibility Beyond Social Media 04:34 Understanding Your Audience and Ideal Client 05:52 The Misconception of Making Money on Instagram 06:04 The Importance of Email Lists and Networking 07:32 The Concept of Relationship Marketing 08:52 Leveraging Borrowed Audiences for Visibility 12:32 Understanding the Difference Between Followers and Audience 17:30 The Cycle of Content and Visibility 20:00 Conclusion and Final Thoughts   Edited : We received such a great feedback on this episode and women asking  HOW  to do all this strategies intentionally , are you curious how some people use them to 10x their visibility and others do all the things but do not work? I'll show you it all in the  the Standout Masterclass JuIy 1st 2024. Standut masterclass https://atigbranding.thrivecart.com/standoutmasterclass/ From $33   Ready to build a personal brand you are proud of:  Take the FREE profitable personal brand quiz  https://atigrinspun.com/quiz/   Currently running this program and you can still join us  Get started on you inner work journey : Purchase 300k blueprint 90 minute  Masterclass  https://atigbranding.thrivecart.com/300k-blueprint/   Enroll in Highest self Highest income ( Starts 2-26-24)  https://atigbranding.thrivecart.com/highest-self-highest-income/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

25. Harmony in Hustle: Balancing Business, Community and Growth with Hazel Brown

Hey Be You Branders!   In this episode, Hazel Brown joins me to talk about the power of collaboration and networking for your personal and professional growth. Hazel and I both discover the value of working together and leveraging social media to connect with like-minded individuals.   We delve into the importance of creating spaces for women to discuss deep issues, share their experiences, and support each other's growth and the need for self-comparison and self-worth to be based on personal progress rather than societal standards or the achievements of others. Moreover, this episode promotes the idea that true success encompasses both professional achievements and personal satisfaction, highlighting the role of community, self-care, and authentic branding in this journey.   Listen to explore:   Entrepreneurship, networking, and collaboration Women's empowerment and creating safe spaces for deep conversations How Self-care can improve productivity The importance of having emotional intelligence   Key highlights of the episode:   00:00 Introduction 00:57 Women’s Empowerment Conference 01:23 What starts the “Redefining the Future You” business? 05:26 The Importance of Collaboration and Connection 07:16 The Power of Social Media for Networking 07:56 The Fear of Women to Collaborate 10:30 The Value of Self-worth and Self-comparison 13:10 Using Other’s Success as an Inspiration 14:40 Creating Spaces for Women 15:28 Providing Platform for Higher-Achievers 17:27 Figuring How to Build Wealth 18:43 Prioritizing Self-Care 23:07 Emotional Intelligence, Reframing Negative thoughts 25:07 Putting Your Energy on What Really Matters 27:42 The Value of Self-authenticity 28:52 Conclusion and Closing About the Guest:   A Purpose-Driven Healthcare Leader who uses her human resources & hiring manager experience to serve as a Career Alignment Coach to passionate, result-oriented professionals. In 2003, I began my journey in healthcare- first working as a home health aide, later as an ultrasound tech, then deciding bedside was NOT for me! After 7 years, I made the switch, I started working in healthcare administration support roles and quickly started looking at what roles paid the MOST money. After much research, I thought I’d found the perfect career for me, an Anesthesiologist Assistant. What?! I could help put people to sleep and make six figures, OH MY! I completed my pre-requisites and then decided to have baby number two during the time it would take for the next program to begin! Boy, was God looking down laughing at me! I ended up pregnant with twins, yes TWINS! However, it was that experience, being vulnerable and sick that led me to pursue a double master’s degree in Healthcare Administration and Public Health. From my personal healthcare experience, I quickly realized there were gaps in the healthcare system. In simple terms, it was missing the CARE in healthCARE! On a quest to make an impact, I took on roles in HR, Healthcare Operations, Healthcare Management, Patient Experience Management and now Healthcare IT supporting hospital systems throughout the US. I remain in the healthcare setting because I still have a lot of work to do in order to bring the CARE back to healthCARE. With our premium quality services, you not only get a healthcare professional who has the inside scoop; but you get a leader who is passionate about making a difference in your life and the lives of others! I am here to help you navigate your career alignment journey as an Expert Resume Writer and Career Coach. We help our clients reclaim power over their careers and pivot with purpose- on their own terms (so they can love life inside and outside the office). & of course, provide service excellence!    Find Hazel here:   Email: redefiningthefutureyou@gmail.com Podcast: @itsthehumanexperience Social Media Handles:@workplacetherapy  @redefiningthefutureyou   Elevate Your Journey: Transform with Confidence & Community by following this link: https://redefiningthefutureyou.com/workplacetherapy/ Get started on you inner work journey : Purchase 300k blueprint Masterclass  https://atigbranding.thrivecart.com/300k-blueprint/   Enroll in Highest self Highest income ( Starts 2-26-24)  https://atigbranding.thrivecart.com/highest-self-highest-income/   Listen to highest self hypnosis meditation for free HERE    Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

24.Attracting Clients and Breaking Income Ceilings: A Guide to Shifting Identity and Reprogramming Subconscious

  Hey Be you Branders! In today's episode  Ati talks about the idea of attracting clients and breaking income ceilings through internal work, aiming to shift one's identity and reprogram the subconscious.    By reflecting on her own business growth experiences and the challenges she faced, she shares how the 'inner work' principle paved the way for her business's success.    She covers three significant themes, shifting one's identity, subconscious reprogramming and elevating frequency and maintains that they help align with the desired business goals.    Ati also provides details on an upcoming program - Highest Self, Highest Income, where these topics would be explored in depth to help business owners overcome their limitations and meet their income targets.   00:00 Introduction and Welcome 00:13 The Importance of Inner Work in Business 00:30 The Struggles of Business Growth 01:31 The Journey to Business Stability 02:24 The Impact of Energy in Business 03:06 Common Business Challenges 07:32 The Power of Shifting Your Identity 13:39 The Role of Subconscious Reprogramming 17:35 Elevating Your Frequency for Success 23:29 The Power of Manifestation in Business 29:42 Conclusion and Final Thoughts Get started on you inner work journey : Purchase 300k blueprint Masterclass  https://atigbranding.thrivecart.com/300k-blueprint/   Enroll in Highest self Highest income ( Starts 2-26-24)  HERE Listen to highest self hypnosis meditation for free HERE    Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

23. Best Marketing Trends for 2024 with pinterest queen/ Jen Vazquez

Hey Be you branders!   In this episode, I’m  interviewing  Jen Vasquez about the main trends in marketing for 2024 . Jen is known as the pinterest queen and teaches  female service providers to use Pinterest and marketing workflows to make marketing easier . Today she  gives us how  to make best use  of short form videos making it  EASY and effective.   We  also explored the value of Pinterest for marketing and the idea behind the Creative Marketing Summit she is hosting for the second year in february and why you should attend! ( I’m a speaker…so you should attend ! LOL)   Listen to discover:   Best marketing trends going into 2024. How to make your short form videos  highly engaging and effective. How to  improve searchability and reach on various platforms. What to do to drive significant traffic to your website and more! Find your most interested moments   Time stamps:   00:00 Introduction and Excitement 05:29 Main Trends in Marketing for 2024 07:59 The Power of Short Form Videos 09:01 The Importance of Text Over Videos 09:16 Using Keywords in Video Text 10:48 The Benefits of Saving and Liking Your Own Reels 11:13 Utilizing B-Roll in Short Form Videos 12:49 The Power of Pinterest for Marketing 13:31 Pinterest as a Business-to-Business and Business-to-Consumer Platform 15:38 The Importance of Pinterest for Repurposing Content 16:52 Using Core Values in Marketing 17:43 The Idea Behind the Creative Marketing Summit 19:37 The Purpose and Format of the Creative Marketing Summit 21:53 The Importance of Marketing for Business Success 23:11 The Value of the Creative Marketing Summit for Business Growth 26:42 The Transformational Insights and Strategies at the Creative Marketing Summit 27:40 Where to Find Jen Vasquez and the Creative Marketing Summit 28:45 Closing Remarks and Invitation to Take Action Register for Creative marketing summit for free https://creativemarketingsummit.com/24616805850491?am_id=andrea708   Find Jen on:   ig: @jenvazquezmedia Website: http://https//jenvazquezcoach.com Register for the Creative Marketing summit Follow Creative marketing summit on IG: https://www.instagram.com/creativemarketingsummit/   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

22. Mindset vs. Inner Work: Unleashing your personal brand and business potential

Hi Be You Branders! In this episode Ati is breaking down  the difference between mindset work and inner work and why doing just mindset work is keeping you stuck in building a successful business.   She shares her personal story of going through a year of darkness and the importance of doing identity work. Ati.G.Branding explains the three layers of change - conscious, subconscious, and somatic - and how they affect our perception and actions. She emphasizes the importance of frequency and the point of attraction in achieving success. Ati.G.Branding also provides insights into practicing being your highest self and announces the 300K Blueprint Masterclass.   Takeaways:   Mindset work alone is not enough for success in business; inner work is essential. External events are filtered through our identity, memories, decisions, and beliefs. The three layers of change - conscious, subconscious, and somatic - play a role in our perception and actions. Frequency and point of attraction are key in achieving desired income outcomes. Practicing being your highest self and doing inner work can lead to greater success and fulfillment in business.   Listen and explore more:   00:00 Introduction and Personal Story 00:26 Difference Between Mindset Work and Inner Work 03:05 The Year of Darkness 04:46 Transition to Online Business and Identity Work 06:23 The Answer is Inside You 08:22 Filtering External Events Through Identity 09:17 How Others Perceive You Based on Your Identity 11:39 The Three Layers of Change 12:31 Filtering Events Through Memories, Decisions, and Beliefs 12:42 The Three Layers of Change: Conscious, Subconscious, and Somatic 14:38 The Frequency of Emotions 15:46 The Importance of Frequency and Point of Attraction 16:21 Where Are You Coming From in Your Business Activities? 17:16 The Three Layers of Change: Conscious, Subconscious, and Somatic 18:35 Identifying Feelings and Emotions Around Your Business 20:34 The Difference in Results Based on Identity and Frequency 22:16 Building a Business from a Place of Trust 23:05 Practices for Inner Work 23:59 Becoming Your Highest Self 27:05 Practicing Being Your Highest Self Get started on you inner work journey : Purchase 300k blueprint Masterclass HERE  Enroll in Highest self Highest income ( Starts 2-26-24)  HERE Listen to highest self hypnosis meditation for free HERE    Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

21. Women Who Lead: From Million-Dollar Losses to Building a Successful Brand with Rebecca Cafiero

Hello Be You Branders! In this week’s episode, Rebecca Cafiero joins me to talk about her entrepreneurial journey, her transition from being journalist to corporate sales.    She delves into the transformative lessons she learned from loss due to the 2008 recession. She will inspire a lot of you as she shares how she rises up from the loss and becomes successful as an entrepreneur.    She also shares an action formula that involves clarity, creating a path, finding shortcuts, and getting into action. They stress the importance of not just thinking about tasks but taking tangible steps to overcome challenges and achieve goals. The conversation also touches on the significance of relationship building, networking, and following up with authenticity and value. The concept of the "profit method" is introduced, focusing on pitching, relationship building, offering valuable services, follow-up, and creating impact to drive business success.    This episode emphasizes the need for authenticity, genuine connection, and a focus on impact to build a thriving business.   “There's a million good ideas, good ideas don't sell. In fact, it's all about execution. And again, if you're not excited, if you don't bring energy and electricity to the execution, it's not going to work.”- Rebecca Cafiero   Highlights from this episode:   Personality traits, particularly the Enneagram Type Seven.  Lessons from loss and the importance of taking experience and knowledge forward. The creation of the Pitch Club, a business that helps entrepreneurs with PR and visibility strategies. The importance of enjoying what you do in entrepreneurship. Rebecca’s approach to planning, emphasizing the need to overcome overwhelm. This involves getting clarity through activities like brain dumps, organizing tasks, and setting manageable steps toward goals. The importance of creating space and momentum as a key factor in overcoming overwhelm.  Pitch, Relationship Building, Offer, Follow Up, Impact (PROFIT) Method Impact Formula (Information, Inspiration, Implementation)   About the Guest:   Rebecca Cafiero is an intl. Forbes business and PR strategist, TEDx Speaker and top ranked podcast host, 2x bestselling author and mother of two. As the Founder + CEO of the Pitch Club, a 7 Figure for women, by women company, she has worked with hundreds of female entrepreneurs growing + scaling small businesses and teams to increase their credibility, visibility and profitability in business. Prior to becoming an entrepreneur, she spent 13 years in Corporate America leading sales and marketing teams. She is a frequent speaker on online business strategy, creating credibility + visibility, productivity and personal optimization. As a sought after media source, Rebecca’s tips have been featured in NBC News, ABC News, BIZ TV and publications including Forbes, Reader’s Digest, Women's Health, US News and World Report and more.   Connect with Rebecca Cafiero: Website: www.rebeccacafiero.com Email: rebecca.newell@gmail.com Social Media Handles: @rebeccacafiero   Want to know exactly what is your next step to make money with your personal brand and where you are at?  Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

20. How to get to 10k a month or more this year.

In this episode, I will be showing you the difference between mindset work and inner work, and how I was able to have successful launches and reach $300K in revenue last year, without adding any strategies, just making these changes and I have seen this over and over work with clients.   Key Takeaways: Stepping into the identity of the highest self is crucial for success in business. Ati's specific method for inner work that can provide tangible tools for personal growth. Taking immediate action in business is essential for manifesting desired outcomes. Being the highest self daily and aligning thoughts, feelings, and actions can lead to positive results. Understanding the science behind inner work can help in creating lasting change. Inner work can lead to miracles and unexpected opportunities. Inner work can help overcome uneasiness and thrive in business.   Register for the 300K Blueprint Masterclass https://atigbranding.thrivecart.com/300k-blueprint/https://atigbranding.thrivecart.com/300k-blueprint/   Want to know exactly what is your next step to make money with your personal brand and where you are at?  Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

19. How to Plan a Branding Shoot That Makes You Money

Hey Be You Branders! In this new episode of the Be You Brand podcast I am going to share insights on planning a personal branding photoshoot for maximum ROI, a strategic and purposeful approach to personal branding through photography.    You have professional photos but they do not show your brand story, your authority and your expertise. Personal branding photoshoots should go beyond capturing aesthetically pleasing images and instead focus on strategically telling the brand story, showcasing expertise, and creating a visual representation that resonates with the target audience.    It is important to thoroughly plan the shoot, choose the right photographer, and consider various elements such as brand personality, processes, and tools of the trade.   The goal is to ensure that personal branding photography becomes a valuable investment that not only produces attractive visuals but also contributes to the overall success of the brand by building trust, engaging the audience, and differentiating the individual or business from competitors.   “As brands we are telling a story, we're telling a story of how people will feel after they work with us. We're telling the story of what it is working with us. We're telling the story so our clients can see themselves in the picture.”   Key takeaways: Return on Investment (ROI) in personal branding photoshoots: Brand Storytelling through photography Marketing concept "You sell what you show" Choosing the right photographer and elements to consider in photography and utilizing photography for content creation Want to know exactly what is your next step to make money with your personal brand and where you are at?  Take the profitable personal brand quiz  https://atigrinspun.com/quiz/             Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

18. Positioning Your Personal Brand with Human Design with Nicole Laino

Hey Be You Branders! In today’s new episode of the Be You Brand podcast, Nicole Laino joins me to talk about her journey of overcoming fear and self-doubt to embrace her unique path, inspiring others to do the same through her podcast and coaching.    Nicole delves into the transformative power of human design in understanding one’s authentic self, making aligned decisions, and crafting a unique and purposeful life, appreciating its ability to bring together personal development and self-discovery.   We touch on the importance of authenticity, the exploration of individual human design types, decision-making strategies, and the practical application of human design principles in various aspects of life such as personal branding and messaging.    Overall, this episode discusses the importance of being true to oneself and sharing that authenticity with others to create a more diverse and vibrant collective which is very essential in building your personal branding.    “I think that that's what being you and your brand does, other people see you and they feel that frequency of she's really being her right now. And that gives me permission to be who I am. And I think that that's an incredible gift to the collective.”- Nicole Laino   Key takeaways:   The importance of authenticity and finding one's true self The significance of human design to decision-making, building strategy, amd unlocking your full potential The effectiveness of journaling in gaining clarity and releasing non-self energies The Connection between Strategy, Authority, and Messaging   About the guest:   Nicole Laino is a Human Design expert, Gene Keys Guide, Podcast & Messaging Strategist, and the host of the top podcast, Unshakeable with Human Design. She helps spiritual entrepreneurs not just understand their purpose but, turn their purpose into a podcast that magnetizes and monetizes their audience, while expanding them as individuals. She also incorporates practical energetic tools like EFT and NLP into her work to help her clients fully embody their highest potential.     Connect with Nicole:   Email: nicole@nicolelaino.me Website: https://nicolelaino.com/links Podcast: Unshakable with Human Design Podcast https://podcasts.apple.com/us/podcast/unshakeable-with-human-design-podcast/id1535722195 Instagram: @nicolelainoofficial  LinkedIn: https://www.linkedin.com/in/nicole-laino Want to know exactly what is your next step to make money with your personal brand and where you are at?  Take the profitable personal brand quiz  https://atigrinspun.com/quiz/     Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link