Be you Brand - The Podcast

23. Best Marketing Trends for 2024 with pinterest queen/ Jen Vazquez

Hey Be you branders!   In this episode, I’m  interviewing  Jen Vasquez about the main trends in marketing for 2024 . Jen is known as the pinterest queen and teaches  female service providers to use Pinterest and marketing workflows to make marketing easier . Today she  gives us how  to make best use  of short form videos making it  EASY and effective.   We  also explored the value of Pinterest for marketing and the idea behind the Creative Marketing Summit she is hosting for the second year in february and why you should attend! ( I’m a speaker…so you should attend ! LOL)   Listen to discover:   Best marketing trends going into 2024. How to make your short form videos  highly engaging and effective. How to  improve searchability and reach on various platforms. What to do to drive significant traffic to your website and more! Find your most interested moments   Time stamps:   00:00 Introduction and Excitement 05:29 Main Trends in Marketing for 2024 07:59 The Power of Short Form Videos 09:01 The Importance of Text Over Videos 09:16 Using Keywords in Video Text 10:48 The Benefits of Saving and Liking Your Own Reels 11:13 Utilizing B-Roll in Short Form Videos 12:49 The Power of Pinterest for Marketing 13:31 Pinterest as a Business-to-Business and Business-to-Consumer Platform 15:38 The Importance of Pinterest for Repurposing Content 16:52 Using Core Values in Marketing 17:43 The Idea Behind the Creative Marketing Summit 19:37 The Purpose and Format of the Creative Marketing Summit 21:53 The Importance of Marketing for Business Success 23:11 The Value of the Creative Marketing Summit for Business Growth 26:42 The Transformational Insights and Strategies at the Creative Marketing Summit 27:40 Where to Find Jen Vasquez and the Creative Marketing Summit 28:45 Closing Remarks and Invitation to Take Action Register for Creative marketing summit for free https://creativemarketingsummit.com/24616805850491?am_id=andrea708   Find Jen on:   ig: @jenvazquezmedia Website: http://https//jenvazquezcoach.com Register for the Creative Marketing summit Follow Creative marketing summit on IG: https://www.instagram.com/creativemarketingsummit/   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

22. Mindset vs. Inner Work: Unleashing your personal brand and business potential

Hi Be You Branders! In this episode Ati is breaking down  the difference between mindset work and inner work and why doing just mindset work is keeping you stuck in building a successful business.   She shares her personal story of going through a year of darkness and the importance of doing identity work. Ati.G.Branding explains the three layers of change - conscious, subconscious, and somatic - and how they affect our perception and actions. She emphasizes the importance of frequency and the point of attraction in achieving success. Ati.G.Branding also provides insights into practicing being your highest self and announces the 300K Blueprint Masterclass.   Takeaways:   Mindset work alone is not enough for success in business; inner work is essential. External events are filtered through our identity, memories, decisions, and beliefs. The three layers of change - conscious, subconscious, and somatic - play a role in our perception and actions. Frequency and point of attraction are key in achieving desired income outcomes. Practicing being your highest self and doing inner work can lead to greater success and fulfillment in business.   Listen and explore more:   00:00 Introduction and Personal Story 00:26 Difference Between Mindset Work and Inner Work 03:05 The Year of Darkness 04:46 Transition to Online Business and Identity Work 06:23 The Answer is Inside You 08:22 Filtering External Events Through Identity 09:17 How Others Perceive You Based on Your Identity 11:39 The Three Layers of Change 12:31 Filtering Events Through Memories, Decisions, and Beliefs 12:42 The Three Layers of Change: Conscious, Subconscious, and Somatic 14:38 The Frequency of Emotions 15:46 The Importance of Frequency and Point of Attraction 16:21 Where Are You Coming From in Your Business Activities? 17:16 The Three Layers of Change: Conscious, Subconscious, and Somatic 18:35 Identifying Feelings and Emotions Around Your Business 20:34 The Difference in Results Based on Identity and Frequency 22:16 Building a Business from a Place of Trust 23:05 Practices for Inner Work 23:59 Becoming Your Highest Self 27:05 Practicing Being Your Highest Self Get started on you inner work journey : Purchase 300k blueprint Masterclass HERE  Enroll in Highest self Highest income ( Starts 2-26-24)  HERE Listen to highest self hypnosis meditation for free HERE    Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

21. Women Who Lead: From Million-Dollar Losses to Building a Successful Brand with Rebecca Cafiero

Hello Be You Branders! In this week’s episode, Rebecca Cafiero joins me to talk about her entrepreneurial journey, her transition from being journalist to corporate sales.    She delves into the transformative lessons she learned from loss due to the 2008 recession. She will inspire a lot of you as she shares how she rises up from the loss and becomes successful as an entrepreneur.    She also shares an action formula that involves clarity, creating a path, finding shortcuts, and getting into action. They stress the importance of not just thinking about tasks but taking tangible steps to overcome challenges and achieve goals. The conversation also touches on the significance of relationship building, networking, and following up with authenticity and value. The concept of the "profit method" is introduced, focusing on pitching, relationship building, offering valuable services, follow-up, and creating impact to drive business success.    This episode emphasizes the need for authenticity, genuine connection, and a focus on impact to build a thriving business.   “There's a million good ideas, good ideas don't sell. In fact, it's all about execution. And again, if you're not excited, if you don't bring energy and electricity to the execution, it's not going to work.”- Rebecca Cafiero   Highlights from this episode:   Personality traits, particularly the Enneagram Type Seven.  Lessons from loss and the importance of taking experience and knowledge forward. The creation of the Pitch Club, a business that helps entrepreneurs with PR and visibility strategies. The importance of enjoying what you do in entrepreneurship. Rebecca’s approach to planning, emphasizing the need to overcome overwhelm. This involves getting clarity through activities like brain dumps, organizing tasks, and setting manageable steps toward goals. The importance of creating space and momentum as a key factor in overcoming overwhelm.  Pitch, Relationship Building, Offer, Follow Up, Impact (PROFIT) Method Impact Formula (Information, Inspiration, Implementation)   About the Guest:   Rebecca Cafiero is an intl. Forbes business and PR strategist, TEDx Speaker and top ranked podcast host, 2x bestselling author and mother of two. As the Founder + CEO of the Pitch Club, a 7 Figure for women, by women company, she has worked with hundreds of female entrepreneurs growing + scaling small businesses and teams to increase their credibility, visibility and profitability in business. Prior to becoming an entrepreneur, she spent 13 years in Corporate America leading sales and marketing teams. She is a frequent speaker on online business strategy, creating credibility + visibility, productivity and personal optimization. As a sought after media source, Rebecca’s tips have been featured in NBC News, ABC News, BIZ TV and publications including Forbes, Reader’s Digest, Women's Health, US News and World Report and more.   Connect with Rebecca Cafiero: Website: www.rebeccacafiero.com Email: rebecca.newell@gmail.com Social Media Handles: @rebeccacafiero   Want to know exactly what is your next step to make money with your personal brand and where you are at?  Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

20. How to get to 10k a month or more this year.

In this episode, I will be showing you the difference between mindset work and inner work, and how I was able to have successful launches and reach $300K in revenue last year, without adding any strategies, just making these changes and I have seen this over and over work with clients.   Key Takeaways: Stepping into the identity of the highest self is crucial for success in business. Ati's specific method for inner work that can provide tangible tools for personal growth. Taking immediate action in business is essential for manifesting desired outcomes. Being the highest self daily and aligning thoughts, feelings, and actions can lead to positive results. Understanding the science behind inner work can help in creating lasting change. Inner work can lead to miracles and unexpected opportunities. Inner work can help overcome uneasiness and thrive in business.   Register for the 300K Blueprint Masterclass https://atigbranding.thrivecart.com/300k-blueprint/https://atigbranding.thrivecart.com/300k-blueprint/   Want to know exactly what is your next step to make money with your personal brand and where you are at?  Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

19. How to Plan a Branding Shoot That Makes You Money

Hey Be You Branders! In this new episode of the Be You Brand podcast I am going to share insights on planning a personal branding photoshoot for maximum ROI, a strategic and purposeful approach to personal branding through photography.    You have professional photos but they do not show your brand story, your authority and your expertise. Personal branding photoshoots should go beyond capturing aesthetically pleasing images and instead focus on strategically telling the brand story, showcasing expertise, and creating a visual representation that resonates with the target audience.    It is important to thoroughly plan the shoot, choose the right photographer, and consider various elements such as brand personality, processes, and tools of the trade.   The goal is to ensure that personal branding photography becomes a valuable investment that not only produces attractive visuals but also contributes to the overall success of the brand by building trust, engaging the audience, and differentiating the individual or business from competitors.   “As brands we are telling a story, we're telling a story of how people will feel after they work with us. We're telling the story of what it is working with us. We're telling the story so our clients can see themselves in the picture.”   Key takeaways: Return on Investment (ROI) in personal branding photoshoots: Brand Storytelling through photography Marketing concept "You sell what you show" Choosing the right photographer and elements to consider in photography and utilizing photography for content creation Want to know exactly what is your next step to make money with your personal brand and where you are at?  Take the profitable personal brand quiz  https://atigrinspun.com/quiz/             Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

18. Positioning Your Personal Brand with Human Design with Nicole Laino

Hey Be You Branders! In today’s new episode of the Be You Brand podcast, Nicole Laino joins me to talk about her journey of overcoming fear and self-doubt to embrace her unique path, inspiring others to do the same through her podcast and coaching.    Nicole delves into the transformative power of human design in understanding one’s authentic self, making aligned decisions, and crafting a unique and purposeful life, appreciating its ability to bring together personal development and self-discovery.   We touch on the importance of authenticity, the exploration of individual human design types, decision-making strategies, and the practical application of human design principles in various aspects of life such as personal branding and messaging.    Overall, this episode discusses the importance of being true to oneself and sharing that authenticity with others to create a more diverse and vibrant collective which is very essential in building your personal branding.    “I think that that's what being you and your brand does, other people see you and they feel that frequency of she's really being her right now. And that gives me permission to be who I am. And I think that that's an incredible gift to the collective.”- Nicole Laino   Key takeaways:   The importance of authenticity and finding one's true self The significance of human design to decision-making, building strategy, amd unlocking your full potential The effectiveness of journaling in gaining clarity and releasing non-self energies The Connection between Strategy, Authority, and Messaging   About the guest:   Nicole Laino is a Human Design expert, Gene Keys Guide, Podcast & Messaging Strategist, and the host of the top podcast, Unshakeable with Human Design. She helps spiritual entrepreneurs not just understand their purpose but, turn their purpose into a podcast that magnetizes and monetizes their audience, while expanding them as individuals. She also incorporates practical energetic tools like EFT and NLP into her work to help her clients fully embody their highest potential.     Connect with Nicole:   Email: nicole@nicolelaino.me Website: https://nicolelaino.com/links Podcast: Unshakable with Human Design Podcast https://podcasts.apple.com/us/podcast/unshakeable-with-human-design-podcast/id1535722195 Instagram: @nicolelainoofficial  LinkedIn: https://www.linkedin.com/in/nicole-laino Want to know exactly what is your next step to make money with your personal brand and where you are at?  Take the profitable personal brand quiz  https://atigrinspun.com/quiz/     Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

17. Everyday Sales: Integrating Selling Into Your Daily Activity

Hey Be You Branders ! In this new episode of the Be You Brand podcast we are talking about sales,  in a different way !    We are discussing daily and weekly activities that lead to sales , when you are not selling , because people buy from those they know, like, and trust.    I  share some ideas on how to bring and attract people to your business and improve your sales. I delve into  the importance of selling without using traditional, direct sales methods. The focus is on building trust, credibility, and relationships with potential clients    Always while creating  a strong personal brand, establishing  authority, and fostering a sense of know, like, and trust, ultimately making the sales process smoother and more effective.    This episode emphasizes the value of consistently incorporating these strategies into daily and weekly content and income producing activities.   “The truth is that sales is the lifeline of your business. If you don't make any sales, you can not stay in business. you cannot help your person if you don’t sell ”   Key highlights: The importance of selling without explicitly asking for a sale constantly ( which make it feel “sales” ) Recognizing  that building trust through relationships is crucial for successful sales. The role of building a personal brand and authority in gaining trust through more creative ways of selling.   Want to know exactly what is your next step to make money with your personal brand and where you are at?  Take the profitable personal brand quiz  https://atigrinspun.com/quiz/     Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

16. Unveiling Success: The Secrets Behind a $40k Month and a $60k Launch

Hey listeners! In this new episode of the Be You Brand Podcast, I talk about the secret behind $40,000 a month and a $60,000 launch that we just closed in November. I share my key takeaways and lessons learned, emphasizing the importance of having conviction in one's offer, clarity in personal branding, and continuous internal work. I delve into the costs and realities of running a business, including the significance of recurrent revenue and the impact of trial and error. I discuss the significance of  reflecting on your own business strategies, mindset, and actions, and the need to understand and connect with your audience, be inspired by others without comparison, and be strategic in planning for growth. Listen and gain some insights on how to grow authority, audience, and influence through strategic networking and visibility strategies.   “Stop looking at your audience, like they have $1 sighing in the forehead and start taking your excuses out of the middle. And really going for the difference that you truly want to make in this world.”   Let’s delve into: The value of having absolute conviction in the offered products or services as entrepreneurs and passionately believe in the value of your service.  Understanding the personal brand and clarity in communication and alignment with the audience's needs are crucial for success. Continuous internal work and overcoming mindset challenges related to success, income, and growth. A detailed breakdown of the financial aspects of the business is provided, including the allocation of funds for compensation, operational expenses, taxes, savings, and profit. Creating sources of recurring revenue to establish a financial buffer and reduce dependence on monthly client acquisition. Entrepreneurial success involves taking risks and embracing a trial-and-error approach.  Networking strategies and increased visibility are credited for growing authority, audience, and influence. Building a quality audience is essential for business success.   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

15. Elevate Your Personal Styling & Confidence with Tannya Bernadette

Hi listeners! Welcome to another episode of the Be You Brand podcast. Today, I am joined by Tannya Bernadette to talk about the importance of personal style and how it can impact one's confidence, brand representation, and overall well-being. She delves into the significance of intentional dressing, understanding and embracing one's body, expressing individuality through clothing, and the psychological effects of feeling confident in what you wear. She also touches on the role of a stylist in guiding individuals to align their clothing choices with their goals, brand image, and personal preferences. She shares tips on how to incorporate modern styles into a more feminine look without losing the feminine element. Additionally, there is a focus on the idea that style is not just about following trends but about creating a wardrobe that reflects one's authentic self. The conversation encourages listeners to be intentional, open-minded, and willing to invest in pieces that make them feel empowered and confident.   “So it's really identifying what you feel really good about your body and you don't care about showing off and the parts that you feel a little bit more insecure about so you want to make sure that you find the pieces that work well for you.”- Tannya Bernadette   Here are the key takeaways: Being intentional with your clothing choices is crucial. Consider how you want to look and feel, and use this as a guide when shopping. Your clothing choices can significantly impact your confidence and how you present yourself. When you feel good in what you're wearing, your energy becomes contagious, and you attract like-minded individuals. Your personal brand should be reflected in your clothing choices. Consider colors, styles, and elements that represent your brand and make you easily recognizable. Focus on what makes you feel good rather than adhering strictly to conventional body type rules. Embrace the parts of your body that you feel confident about and choose clothing that highlights those features. Stay open-minded when shopping, but also have a clear list of a few items you're looking for. Don't settle for something that doesn't align with your style or make you feel confident.   About the Guest: In 2009, Master Stylist, Tannya Bernadette launched a business dedicated to empowering busy women to shop with ease and intention. The power in her work as a personal stylist comes from understanding her clients goals to help them build a full wardrobe of outfits that match their body, life, and how they want to show up. Aside from hosting The Closet Edit podcast, Tannya has been featured on and partnered with Seattle’s Top Dating Photographer, NW Mom Magazine, Simply Matchmaking, Seattle Magazine, Q13, King 5 News, K &L Gates, Vince, Alice + Olivia, and more.     Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast  

14. Crafting Your 2024 Epic Year of Success in Life and Biz

Hi listeners! In this new episode of the Be You Brand podcast, I talk about planning for your best year yet. I share a roadmap for the year 2024. I delve into the importance of strategic planning and intentional action for personal and business development. I also talk about the significance of thorough planning, clear goal-setting, and consistent execution. There is a strong focus on understanding and leveraging financial numbers, setting measurable objectives, and creating a detailed plan with specific actions. I highlight the need for a deep personal connection to goals, overcoming fear and doubts, and maintaining excitement and passion throughout the journey. Additionally, the context encourages continuous improvement and reflection, suggesting that the planning process can evolve over time. Overall, the key message revolves around the transformative power of deliberate, well-thought-out planning and committed execution in achieving personal and business success.   Listen to this episode and get an idea how to plan your best year yet!   “When you start having this clarity, you can start creating offers that align with what you want to create, you start creating offers that maybe they don't need to be delivering all the time.”   Hear more about:   The 4 phases of the planning process: The Audit Phase, Knowing your Numbers, Create a detailed plan, and live outside your comfort zone The importance of setting specific, measurable, and attainable goals is discussed. The need to align goals with personal excitement and belief in their achievability is highlighted. Execution is Key and commitment is distinguished from mere interest, emphasizing the necessity of being fully committed to goals.The importance of taking action every day and not allowing the brain to create excuses is emphasized. The speaker suggests that the planning process may evolve and improve over time. Encouragement is given for listeners to share additional insights for refining the process. The importance of excitement and passion in what one is selling is stressed, emphasizing that this enthusiasm can be conveyed to potential clients.   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast