Be you Brand - The Podcast

18. Positioning Your Personal Brand with Human Design with Nicole Laino

Hey Be You Branders! In today’s new episode of the Be You Brand podcast, Nicole Laino joins me to talk about her journey of overcoming fear and self-doubt to embrace her unique path, inspiring others to do the same through her podcast and coaching.    Nicole delves into the transformative power of human design in understanding one’s authentic self, making aligned decisions, and crafting a unique and purposeful life, appreciating its ability to bring together personal development and self-discovery.   We touch on the importance of authenticity, the exploration of individual human design types, decision-making strategies, and the practical application of human design principles in various aspects of life such as personal branding and messaging.    Overall, this episode discusses the importance of being true to oneself and sharing that authenticity with others to create a more diverse and vibrant collective which is very essential in building your personal branding.    “I think that that's what being you and your brand does, other people see you and they feel that frequency of she's really being her right now. And that gives me permission to be who I am. And I think that that's an incredible gift to the collective.”- Nicole Laino   Key takeaways:   The importance of authenticity and finding one's true self The significance of human design to decision-making, building strategy, amd unlocking your full potential The effectiveness of journaling in gaining clarity and releasing non-self energies The Connection between Strategy, Authority, and Messaging   About the guest:   Nicole Laino is a Human Design expert, Gene Keys Guide, Podcast & Messaging Strategist, and the host of the top podcast, Unshakeable with Human Design. She helps spiritual entrepreneurs not just understand their purpose but, turn their purpose into a podcast that magnetizes and monetizes their audience, while expanding them as individuals. She also incorporates practical energetic tools like EFT and NLP into her work to help her clients fully embody their highest potential.     Connect with Nicole:   Email: nicole@nicolelaino.me Website: https://nicolelaino.com/links Podcast: Unshakable with Human Design Podcast https://podcasts.apple.com/us/podcast/unshakeable-with-human-design-podcast/id1535722195 Instagram: @nicolelainoofficial  LinkedIn: https://www.linkedin.com/in/nicole-laino Want to know exactly what is your next step to make money with your personal brand and where you are at?  Take the profitable personal brand quiz  https://atigrinspun.com/quiz/     Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

17. Everyday Sales: Integrating Selling Into Your Daily Activity

Hey Be You Branders ! In this new episode of the Be You Brand podcast we are talking about sales,  in a different way !    We are discussing daily and weekly activities that lead to sales , when you are not selling , because people buy from those they know, like, and trust.    I  share some ideas on how to bring and attract people to your business and improve your sales. I delve into  the importance of selling without using traditional, direct sales methods. The focus is on building trust, credibility, and relationships with potential clients    Always while creating  a strong personal brand, establishing  authority, and fostering a sense of know, like, and trust, ultimately making the sales process smoother and more effective.    This episode emphasizes the value of consistently incorporating these strategies into daily and weekly content and income producing activities.   “The truth is that sales is the lifeline of your business. If you don't make any sales, you can not stay in business. you cannot help your person if you don’t sell ”   Key highlights: The importance of selling without explicitly asking for a sale constantly ( which make it feel “sales” ) Recognizing  that building trust through relationships is crucial for successful sales. The role of building a personal brand and authority in gaining trust through more creative ways of selling.   Want to know exactly what is your next step to make money with your personal brand and where you are at?  Take the profitable personal brand quiz  https://atigrinspun.com/quiz/     Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

16. Unveiling Success: The Secrets Behind a $40k Month and a $60k Launch

Hey listeners! In this new episode of the Be You Brand Podcast, I talk about the secret behind $40,000 a month and a $60,000 launch that we just closed in November. I share my key takeaways and lessons learned, emphasizing the importance of having conviction in one's offer, clarity in personal branding, and continuous internal work. I delve into the costs and realities of running a business, including the significance of recurrent revenue and the impact of trial and error. I discuss the significance of  reflecting on your own business strategies, mindset, and actions, and the need to understand and connect with your audience, be inspired by others without comparison, and be strategic in planning for growth. Listen and gain some insights on how to grow authority, audience, and influence through strategic networking and visibility strategies.   “Stop looking at your audience, like they have $1 sighing in the forehead and start taking your excuses out of the middle. And really going for the difference that you truly want to make in this world.”   Let’s delve into: The value of having absolute conviction in the offered products or services as entrepreneurs and passionately believe in the value of your service.  Understanding the personal brand and clarity in communication and alignment with the audience's needs are crucial for success. Continuous internal work and overcoming mindset challenges related to success, income, and growth. A detailed breakdown of the financial aspects of the business is provided, including the allocation of funds for compensation, operational expenses, taxes, savings, and profit. Creating sources of recurring revenue to establish a financial buffer and reduce dependence on monthly client acquisition. Entrepreneurial success involves taking risks and embracing a trial-and-error approach.  Networking strategies and increased visibility are credited for growing authority, audience, and influence. Building a quality audience is essential for business success.   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

15. Elevate Your Personal Styling & Confidence with Tannya Bernadette

Hi listeners! Welcome to another episode of the Be You Brand podcast. Today, I am joined by Tannya Bernadette to talk about the importance of personal style and how it can impact one's confidence, brand representation, and overall well-being. She delves into the significance of intentional dressing, understanding and embracing one's body, expressing individuality through clothing, and the psychological effects of feeling confident in what you wear. She also touches on the role of a stylist in guiding individuals to align their clothing choices with their goals, brand image, and personal preferences. She shares tips on how to incorporate modern styles into a more feminine look without losing the feminine element. Additionally, there is a focus on the idea that style is not just about following trends but about creating a wardrobe that reflects one's authentic self. The conversation encourages listeners to be intentional, open-minded, and willing to invest in pieces that make them feel empowered and confident.   “So it's really identifying what you feel really good about your body and you don't care about showing off and the parts that you feel a little bit more insecure about so you want to make sure that you find the pieces that work well for you.”- Tannya Bernadette   Here are the key takeaways: Being intentional with your clothing choices is crucial. Consider how you want to look and feel, and use this as a guide when shopping. Your clothing choices can significantly impact your confidence and how you present yourself. When you feel good in what you're wearing, your energy becomes contagious, and you attract like-minded individuals. Your personal brand should be reflected in your clothing choices. Consider colors, styles, and elements that represent your brand and make you easily recognizable. Focus on what makes you feel good rather than adhering strictly to conventional body type rules. Embrace the parts of your body that you feel confident about and choose clothing that highlights those features. Stay open-minded when shopping, but also have a clear list of a few items you're looking for. Don't settle for something that doesn't align with your style or make you feel confident.   About the Guest: In 2009, Master Stylist, Tannya Bernadette launched a business dedicated to empowering busy women to shop with ease and intention. The power in her work as a personal stylist comes from understanding her clients goals to help them build a full wardrobe of outfits that match their body, life, and how they want to show up. Aside from hosting The Closet Edit podcast, Tannya has been featured on and partnered with Seattle’s Top Dating Photographer, NW Mom Magazine, Simply Matchmaking, Seattle Magazine, Q13, King 5 News, K &L Gates, Vince, Alice + Olivia, and more.     Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast  

14. Crafting Your 2024 Epic Year of Success in Life and Biz

Hi listeners! In this new episode of the Be You Brand podcast, I talk about planning for your best year yet. I share a roadmap for the year 2024. I delve into the importance of strategic planning and intentional action for personal and business development. I also talk about the significance of thorough planning, clear goal-setting, and consistent execution. There is a strong focus on understanding and leveraging financial numbers, setting measurable objectives, and creating a detailed plan with specific actions. I highlight the need for a deep personal connection to goals, overcoming fear and doubts, and maintaining excitement and passion throughout the journey. Additionally, the context encourages continuous improvement and reflection, suggesting that the planning process can evolve over time. Overall, the key message revolves around the transformative power of deliberate, well-thought-out planning and committed execution in achieving personal and business success.   Listen to this episode and get an idea how to plan your best year yet!   “When you start having this clarity, you can start creating offers that align with what you want to create, you start creating offers that maybe they don't need to be delivering all the time.”   Hear more about:   The 4 phases of the planning process: The Audit Phase, Knowing your Numbers, Create a detailed plan, and live outside your comfort zone The importance of setting specific, measurable, and attainable goals is discussed. The need to align goals with personal excitement and belief in their achievability is highlighted. Execution is Key and commitment is distinguished from mere interest, emphasizing the necessity of being fully committed to goals.The importance of taking action every day and not allowing the brain to create excuses is emphasized. The speaker suggests that the planning process may evolve and improve over time. Encouragement is given for listeners to share additional insights for refining the process. The importance of excitement and passion in what one is selling is stressed, emphasizing that this enthusiasm can be conveyed to potential clients.   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

13. Utilizing Your Feminine Cycle To Be More Productive And Happier With Elisabeth Wygant

Hello listeners! In this new episode of the Be You Brand Podcast, Dr. Elisabeth Wygant joined me to talk about the importance of holistic health and wellness for women entrepreneurs. She will highlight the limitations of traditional Western medicine, the significance of lifestyle modifications, mindset, self-care and understanding the hormonal balance, and how physical and mental well-being are interconnected. She will delve into the menstrual cycles in relation to productivity and energy levels, promoting self-awareness and healthy habits for stress management, and encouraging self-discovery and holistic wellness for personal and business growth. She will underscores the importance of feminine leadership, community building, and mutual support among women in business.   “Things like empathy, compassion, collaboration, all of these things that are soft skills and I'm air quoting again for those of you who are not watching the video, when you read that and you look up Feminine Leadership, feminine leadership are all of these soft skills again, air quoting, but they're a f*cking force to be reckoned with”- Elisabeth Wygant Let’s delve into these: Holistic Health and Wellness for Women Entrepreneurs: Traditional Western medicine has limitations; lifestyle modifications are essential. Importance of addressing hormones and focus in women, especially in entrepreneurship. Personal journey of burnout and importance of women's roles in society. Emphasis on understanding underlying stories driving life changes. Holistic nutrition and self-care are vital for career women business owners. Energy preservation for high achievers, emphasizing self-care and life outside work and the importance of balancing hormones and structuring work days for women's well-being. Menstrual cycle phases related to productivity and energy levels. Journaling and aligning business/personal life with menstrual cycle phases for productivity. Regulating Cortisol Levels for Women: Importance of self-awareness, self-care, and healthy habits for busy women entrepreneurs. Importance of self-discovery and holistic wellness in business and personal growth.   About the guest:   Dr. Elisabeth Wygant, the powerhouse behind The FemFormula™, has carved a niche in the Functional Nutrition industry with her disruptive and transformative strategies. After 5 years of working under the traditional model of healthcare as a Doctor of Pharmacy, she quickly realized that real healing is found from within. After hitting burnout and experiencing her own array of health issues as a new mama, Dr. Elisabeth found her heart’s calling in providing tools to help women lead healthier lifestyles. Now known as The Women’s Hormone Health Coach™, Dr. Elisabeth has combined all her professional and personal experiences to create a revolutionized approach to holistic wellness for ambitious women.   Connect with Dr. Elisabeth Wygant:   Website: www.elisabethwygant.com Email: elisabetwygant@gmail.com Facebook/Instagram:: @elisabethwygantwellness  LinkedIn: https://www.linkedin.com/in/drelisabethwygant/   Morning routine checklist freebie:  https://elisabeth-wygant-wellness.ck.page/78284b3a6b Take the profitable personal brand quiz  https://atigrinspun.com/quiz/     Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

12. Mindset, Energetics of Business and How It Can Change Your Business

Hello listeners! This new episode will be about the importance of mindset and energetics in the context of business. I talk about the significance of mindset work, focusing on how individuals perceive challenges and obstacles emphasizing the need for self-awareness, reframing negative thoughts, and adopting a growth mindset. I  delve into the concept of energetics in business, emphasizing the importance of how individuals feel about their goals, challenges, and achievements. I also share my personal experiences and techniques, such as meditation, journaling, intention setting, and visualization, to help you, listeners,  shift your mindset and energy to achieve success in your businesses.  I touch on the connection between mindset, actions, behaviors, and results, and the impact of subconscious programming on daily actions.   Listen and learn why investing in oneself is important both in terms of time and resources, to foster personal and professional growth.   “If you don't have 15 minutes to meditate, you probably don't have a life. So when you slow down your thoughts, what you're actually doing is you're actually giving your brain a break from the overload of the world. And your brain actually can process things for itself. So you can actually feel who you are, you can feel what's happening to you.”   Takeaways from this episode: The difference between Mindset and Energetics in the context of business.  Importance of Self-Awareness, recognizing your thoughts, feelings, and behaviors is the first step toward change. The significance of a growth mindset where challenges are viewed as opportunities to learn and improve, rather than as failures.  Recognizing and reprogramming subconscious thoughts and beliefs are vital for personal and professional development. You have the power to choose your emotional state, regardless of external circumstances. Techniques like meditation and breathwork can help manage emotional states effectively. Making investments in coaching, mentorship, and personal development programs can break the cycle of financial constraints. Changing decisions and mindset can lead to financial growth. Exploring tools like EFT and hypnotherapy to address immediate emotional challenges and remove mental blocks hindering progress. Engaging with a supportive community, discussing challenges with peers who understand the entrepreneurial journey, and seeking mentorship can provide valuable insights and help in gaining self-awareness. Want to build a profitable personal brand: Join us November 6th through 11th for our ultimate personal branding bootcamp Save your seat : https://atigrinspun.com/brandingbootcamp/   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link   Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

11. The Missing Piece For Content That Converts

In this new episode, I am going to talk about the missing piece in building the foundations of your personal brand and the foundations of the content marketing that you want to use. I talk about the importance of personal branding and clarity in the world of entrepreneurship, particularly for women and the significance of understanding one's personal brand strategy, identity, and marketing before delving into content creation and promotion. I delve into the context about differentiation, authenticity, confidence, and the need for a clear and concise personal brand statement and the role of content as a fundamental element in building and promoting a personal brand, acting as the glue that holds various aspects of branding together.    “The truth is, repetition is the mother of reputation. So if you don't repeat yourself, people will know you for nothing. And marketing people say you want to repeat one thing a million times, not a million things one time because you will be known for nothing. So at the end of the day, have you sat down and figured out who you are? What qualifies you to do what you do?”   The key highlights: The three crucial phases of building a personal brand: personal brand strategy, personal brand identity, and personal brand marketing.  Women struggle with content creation because they lack clarity about their personal brand. It's emphasized that understanding who you are, who you serve, and how you serve them is vital.  The importance of defining your brand strategy before venturing into marketing efforts.  Content is described as the glue that holds various aspects of personal branding together. It is essential for networking, speaking engagements, and overall brand positioning.  Developing a clear and concise personal brand statement is crucial. This statement should encapsulate who you are, who you serve, and how you serve them.     Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link   Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

10. Why Going All In On Your Personal Brand?

Hey listeners! Today, I am going to talk about the concept of "going all in" when it comes to building a personal brand. I’m going to take you back to the time when I was still a flairtender and how I ended up starting my own business as a photographer. I am going to share my personal journey and the importance of authenticity, commitment, and continuous self-discovery in the process of building a meaningful personal brand. The emphasis is not solely on online presence or making money but on making a difference in the world by embracing one's expertise, brand story, opinions, and unique identity. This episode will highlight the significance of taking consistent and courageous actions, expressing genuine opinions, and believing in one's expertise to create a personal brand that resonates and has a positive impact on others.   Here are the key takeaways: Personal branding goes beyond just online presence. It's about the mark you leave in the world and the difference you make. Journey of Discovering Your True Identity: from a career as a world champion flirt bartender to a photographer and later a personal branding coach.  Going All In: fully committing to your personal brand, embodying your expertise, owning your story, sharing your opinions, and continually discovering yourself. Your personal brand story is unique to you. It's not just about what you do but why you do it. Embrace your journey. Building a personal brand requires courage. It involves facing fears, overcoming self-doubt, and committing to your vision. Don't wait for everything to be perfect; start where you are and keep going. Going all in is a continuous, daily effort. It involves consistent action. Want to build a profitable personal brand: Join us November 6th through 11th for our ultimate personal branding bootcamp Save your seat: https://atigrinspun.com/brandingbootcamp/   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link   Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

9. Personal Branding Clarity, How To Get It And Why Is It The Key For The Growth of Your Business

Hi listeners! Welcome to the new episode of the Be You Brand. In this episode, I will focus on  the importance of brand clarity in business success. Brand clarity involves having a clear understanding of your business's purpose (why), the products or services you offer (what), your target audience (who), and the appropriate platforms and strategies to reach your audience (how). The emphasis is on the internal and external aspects of brand clarity, highlighting its significance in providing focus, confidence, and direction for your business. I will delve into the significance of clarifying your business vision in attracting your ideal client, empowering yourself and your clients by teaching them how to do things themselves, rather than relying on others, and the need for commitment to your brand and the importance of aligning your offerings with your passion and purpose.   “So having a brand is one thing, but knowing the value that you actually bring to the table and communicating that value, it's quite another. So not only your client, your people, the watchers of your content, need to understand the value that you bring, the value for your brand, but you have to understand that too.”   Here are the key takeaways: Brand clarity is essential, it's not a one-time thing but an ongoing process that needs to be revisited and refined as your business evolves. The formula for brand clarity: understanding Your "Why", defining your “what, Identifying your target audience (“who”) and choosing the right platforms (“how”). Commitment plays a significant role in brand clarity. Stay committed to your why, what, who, and how. Be decisive in your choices and don't waver.  Brand clarity requires continuous self-reflection and evaluation. As your business evolves, your brand clarity may need adjustments. Stay introspective and be willing to refine your brand clarity as needed.     Want to build a profitable personal brand: Join us November 6th through 11th for our ultimate personal branding bootcamp Save your seat : https://atigrinspun.com/brandingbootcamp/   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link   Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast