Be you Brand - The Podcast

8. Fun in Business is a Requirement Not a Reward w/ Unhinged LLC Founders Johana and Jane

Hi listeners! Welcome to the new episode of the Be You Brand Podcast. This episode is going to be fun and interesting because I am joined by the Unhinged LLC Founders, Johana and Jane. We will talk about bringing fun and authenticity into business. The conversation revolves around the importance of being true to oneself, embracing authenticity, and infusing fun and joy into business endeavors. Johana and Jane will share their personal experiences, challenges, and strategies for creating a business that aligns with their passions and values, while also encouraging others to do the same. They share insights on building genuine connections, embracing individuality, and finding fulfillment in both personal and professional aspects of life.   Listen and get ideas on how to spice up your business with fun and creativity.   “You think the most difficult thing is learning to just surrender with all the how and just holding on to that belief, even though it's not in front of you, and just knowing that no matter what it is that you're doing, you believe in it so much that it's gonna happen.” - Jane Townson   We’ll talk more about: Fun and growth for women in business.  Building genuine connections in the online space, business growth and marketing strategies.  Building a community for women entrepreneurs, from hosting a free online retreat to starting a podcast and building a community for other women. The importance of self-discovery and authenticity in building a personal brand and business and the need to strip individuals of their comfort zones and help them discover their unique strengths and differentiators. Women's empowerment and entrepreneurship; changing the way women in business are perceived and treated.   About the guests: We’re the FUN-fkin-tastic duo behind Unhinged Growth LLC, co-chiefs of fkery. Our passion is guiding ambitious badass women to be their authentic selves so they can show up lit AF in life and business. We know a thing or two about uncomfortable growth and are now on a mission to remind women that fun is a requirement, NOT a reward. Because we struggled to find exactly what we needed when we were at our lowest, we figured more women like us were struggling too. So, we created what we needed. A space that's all about having fun, and supporting other women in business so they can receive guidance and support, eliminate a stagnant AF life, and achieve their wildest dreams - even if they don’t know what that is…yet! With our off-the-wall take on the world, experience, and expertise, we're leading the charge in helping women unleash their potential and live the life they're worthy of. Connect with Johana and Jane: Website: www.unhingedgrowth.com Email: hello@unhingedgrowth.com Social Media Handle: Unhinged Growth (Facebook, Instagram)   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link   Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

7. Why Live Events Are Worth Every Penny. Attend, Host or Plan one.

Hey listeners! In this new episode, I’m going to talk about the transformative power of live events and networking experiences in both personal and professional growth. I’m going to share some insights into hosting events, attending them with intention, and leveraging them as powerful visibility strategies. I am going to delve into the significance of stepping out of comfort zones, building a supportive community, investing in events for personal expansion, embracing continuous learning, and understanding the reciprocity of relationships. I’m going to give emphasis on the importance of belief, intentionality, and celebrating wins in the journey of event organization and participation. Ultimately, this episode encourages embracing opportunities for growth, connection, and collaboration in the realm of live events and networking.   In this episode, I am going to dig deeper about: Live events, networking, and personal growth. Hosting a live event and building community.  Curating events for personal growth and business success. The miracles and lessons learned from hosting a successful event.  Attending events for visibility and networking in business.  Leveraging events for networking and community building.    “I want to talk about you maybe as a coach, service provider, whatever it is that you do, sometimes we sit behind our computer and we don't realize the amount of impact that we are having on people. We don't realize exactly the change and the transformation we are providing people. We don't realize the extent of what we are creating in the world.” Take the profitable personal brand quiz  https://atigrinspun.com/quiz/     Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

6. Redefining Success: An Inspiring Conversation with Rose Peterson, Founder of Fit and Confident Academy (FCA)

It is with great enthusiasm that we present to you this captivating episode featuring Rose Peterson, the visionary behind the Fit and Confident Academy (FCA), a profound mentor in the realm of weight loss. Rose's clientele spans a diverse spectrum, ranging from dedicated mothers, diligent professionals, to elite athletes, all of whom have been empowered by FCA's tailored fitness and nutrition programs. These programs not only propel individuals towards their health and fitness aspirations but also instill invaluable pillars of structure, consistency, and lifelong healthy habits. What sets Coach Rose apart is her profound belief that enduring transformations originate from within. Consequently, FCA encompasses a unique dimension of mindset coaching, strategically designed to help clients overcome prevalent obstacles such as self-limiting beliefs, inadequate support systems, emotional eating tendencies, detrimental self-dialogue, and self-sabotaging behaviors. Rose's profound impact extends beyond her academy, as evidenced by her features on prestigious news channels like Channel 5 Fox News and Channel 3 NBC News, as well as numerous editorial publications. Join us as we delve into the remarkable journey and insights of Coach Rose Peterson, a beacon of inspiration in the field of fitness and holistic well-being.   Key takeaways from this episode: Focusing on your fitness and health improves your business Increases your creativity Helps you live longer because why grow our business if we can't enjoy it Quote from the episode: “When you feel good, you're going to do better work. And you're going to show up as your best self, in your at your business. So whether that's a brick and mortar business, and you have employees, you're going to handle life stress a lot better, you're going to interact with your employees better. When you come back to that confidence piece of when you're working out and taking care of yourself, when you're not working out and taking care of yourself, that reflects on what you choose to wear. So like if you're not feeling good in your body and not and like you're saying it doesn't have anything to do with skinny, it can be like you're feeling confident, just from working on yourself from doing a little exercise from eating a little healthier by putting yourself first you gotta put yourself first on the to do list.” - Rose Peterson   About the guest:   Rose Peterson is the creator of Fit and Confident Academy (FCA) and is a weight loss mentor to everyone from busy moms, working professionals to elite athletes.    FCA is a custom fitness and nutrition program that helps people of all fitness abilities reach their health and fitness goals while also creating  structure, consistency, and healthy habits for lifelong success.    Coach Rose believes that true and lasting change begins from the inside out so that’s why FCA includes mindset coaching to help clients bust through common obstacles like self-limiting beliefs, lack of support, emotional eating, negative self talk and self-sabotage.   Coach Rose has been featured on Channel 5 Fox News and Channel 3 NBC News as well as various editorial publications.    Connect with Rose Peterson: Website: https://rosepeterson244.lpages.co/fitandconfidentacademy/ Weight loss Bundle link here: https://rosepeterson244.lpages.co/weight-loss-bundle Live every Tuesday at 12PM (PST):  www.fitandconfidentmoms.com Subscribe to Monthly Newsletter: https://rosepeterson244.lpages.co/rp-newsletter/ Social Media Handle: @CoachRosePeterson Facebook: Rose Peterson   Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link   Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

5. No F*cks Given: The Unapologetic Mindset for Personal Branding

Hey listeners! This brand new episode of the Be You Brand podcast is all about mindset. I am going to delve into the importance of defining success on your own terms and the mindset traps, the growth vs. the fixed mindset and how it affects your decision-making. Mindset is a powerful factor that can either propel you forward or hold you back in your personal branding journey. By becoming aware of and addressing common mindset blocks such as fixed mindset, fear of judgment, imposter syndrome, fear of failure, and perfectionism, you can develop a healthier and more empowering mindset that will support your growth and success. Remember that mindset work is an ongoing process, and it's something you can continually refine and improve as you progress in your personal branding journey. Keep listening because this episode is going to open your eyes to so many things that maybe you're not even aware of.   Here are the key highlights from this episode: Success is subjective and can't be defined by others, only by the individual themselves. The difference between growth and fixed mindsets, emphasizing the importance of feeling freedom and being in a growth mindset to achieve success. Observing and reframing negative thoughts in business, challenging limiting beliefs and reframing thoughts.  Overcoming self-doubt in personal branding,  imposter syndrome and building a personal brand.  Building a business and audience with a growth mindset.  Quote from this episode:   “Money is not what defines my success, I have felt very successful in time of my life where money wasn't the factor in there. Now, given I've done a lot of work on my money mindset, because at the beginning of my journey, everything was attached to this. So I have given you so much to work on, but I want you to really, truly define your own definition of success. Because when we started talking about the mindset needed for you to build a personal brand. But it's going to happen. If you don't know what your definition of success is, what your personal brand goals are. Now, if your goal is to make a million dollars, that's amazing, I will make a million dollars, that's fine. But the thing is, as coaches, as online entrepreneurs, we need to understand that we are all different. So if you are comparing yourself with somebody else on the online space, or in a coaching program that you are in or a mastermind you're in and your goals are different from that person, you're going to feel miserable.”  

4. Scaling your personal brand, without ruining your personal life with Kristen Day

Hey listeners! I am very much excited to share this episode with my dear friend Kristen Day, the epitome of personal and professional growth because I have seen how she has grown so much since we met. Kristen shares her insight about the importance of implementing systems and processes in your business to streamline operations, improve efficiency, and ultimately enhance your personal and professional life. We also delve into the idea that scaling your business and personal brand requires a commitment to systematizing various aspects, including email marketing, sales, and customer relations, in order to reduce stress, save time, and achieve sustainable growth. This episode is an empowering one especially to those entrepreneurs who want to scale their personal brand without ruining their life.    Key takeaways from this episode: The importance of building and nurturing relationships in business, emphasizing the value of connecting with like-minded individuals who inspire and support you. Scaling your personal brand without overwhelming yourself with excessive work hours. This involves optimizing systems, automating processes, and being organized. The significance of having well-structured systems in place for various aspects of your business, such as email marketing, customer onboarding, and sales processes. Documenting your processes and creating SOPs is crucial for both early-stage and advanced businesses. It ensures that tasks are repeatable, understandable, and can be easily delegated or transitioned when necessary. Building and growing your email list is emphasized as a fundamental strategy for businesses at all stages. It's highlighted as a valuable asset for connecting with your audience and potential customers. As businesses scale, it becomes important to systematize and optimize the sales process, especially when you have a sales team. This includes training and ensuring that your sales processes are clear and effective. The conversation stresses that it's never too early to start preparing your business for growth by implementing systems, documenting processes, and organizing information. Adopting systems not only saves time but also reduces stress and allows business owners to focus on their areas of expertise, making the work more enjoyable and fulfilling. Acknowledging that resistance to implementing systems is common, the conversation encourages a shift in mindset to see the benefits and improvements they bring to your business and life. Viewing the process of systematization as a way to visually witness the improvement in your business can help you appreciate and embrace it more fully. Quote from the episode: “So what I was doing then was basically just offering that really broad service suite to everyone. When I really started to understand that that was not profitable, that was driving my life crazy. I started to narrow down who I was working with, I increased my fees, which actually bumped out a lot of my clients, which was a blessing. And I was able to start cutting out some of the services as well. And when I did that, I realized that there was a very specific set of entrepreneurs that I really enjoyed working with, who really enjoyed working with me too. And that I was able to, to fix very specific problems in their business. And that had to do with my skill set, but it actually had nothing to do with what I was offering, I was offering web design and social media strategy”- Kristen Day   About the guest:   Kristen Day is a backend tech expert who helps service based entrepreneurs scale their business to multiple 6 figures with ease by fixing their funnels and optimizing their systems so that they can stay in their zone of genius to create more influence, impact, and income.    Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link   Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

3. Why personal branding is the foundation to everything

In this episode, I'm diving deep into the essence of personal branding. I want you to truly grasp its significance in building a thriving business. Personal branding isn't just a buzzword; it's your unique identity and the way people perceive and connect with you. It requires intentional effort and the willingness to put yourself out there, both online and offline. I'll emphasize the power of expertise, the impact of your personal story, and the unwavering conviction that sets you apart. Your expertise is your anchor, your story is your heart, and your conviction is your driving force – together, they form the bedrock of a compelling personal brand that resonates with your ideal audience and creates a lasting impact.   Episode Highlights: Understanding Personal Branding: In this episode, I delve into the core concept of personal branding and why it's not just a buzzword. It's about how people perceive and connect with you, which is fundamental to your business's success. Intentionality in Personal Branding: Personal branding isn't something you can leave to chance. It requires deliberate effort and intentionality. Whether you're showcasing yourself online or in-person, you need to be proactive in shaping your brand. The Power of Expertise: Your expertise is your anchor. It's about becoming the go-to person in your chosen niche. We discuss how niching down can help you stand out in the market. Crafting Your Personal Story: Your personal brand story is the heart of your brand. We explore why sharing your "why" and the reasons behind choosing your path can create a deeper connection with your audience. Unwavering Conviction: Conviction is the driving force behind your personal brand. It's what sets you apart and makes your brand authentic. We emphasize the importance of being steadfast in your beliefs and values. Building a Lasting Impact: When you combine expertise, personal story, and conviction, you create a compelling personal brand that resonates with your ideal audience and leaves a lasting impact in your industry. Quote: "Your personal brand is not just a label; it's the indelible mark you leave on the world, a testament to your expertise, the heart of your story, and the unwavering conviction that sets you apart, crafting a legacy that echoes through time."  

2. The Energetics of business with Erin Nicole Porter

Hey listeners, get ready for an enlightening episode where I had an amazing conversation with Erin Nicole Porter, a powerhouse in personal growth and entrepreneurship. Nicole's journey from burnout to success resonated deeply with my own experiences, reminding me of the importance of inner work alongside external strategies. Her insights into nervous system regulation, trauma healing, and finding safety within ourselves were eye-opening. Erin Nicole's wisdom on embracing the ongoing journey of growth without fixating on outcomes hit home for me, offering transformative tools for both business and life. This episode truly felt like a personal journey of self-discovery, leaving me inspired to cultivate presence and resiliency in every moment. Erin Nicole Porter is a (Bestselling author, Podcast host +) Energetics of Business Coach for women entrepreneurs. Through somatic attachment repair, nervous system regulation, and energy work, Erin supports her clients on the deeper emotional work it takes to run a successful business. She is the founder of the Quantum Ripple Effect Coach Training Institute, author of Burnout to Breakthrough, and host of the Energetics of Business Podcast.     Episode Highlights: Entrepreneurship is a journey that requires addressing not only business strategies but also the inner emotional aspects that impact success. Inner work involves untangling self-worth from business outcomes and understanding trauma responses that affect behavior. Conscious mindset work is valuable, but deeper inner work, addressing subconscious patterns and nervous system regulation, is crucial for sustainable growth. Internal safety and grounding practices can help entrepreneurs manage stress, uncertainty, and financial challenges effectively. The transition from high-stress states to present, regulated states can be achieved through intentional breathwork, grounding, and presence exercises.   Quote from the Episode: "It's not fixing or healing to get something. While things land and opportunities come in, your intention shouldn't be driven by lack or unworthiness. Shift the focus and trust the journey." - Erin Nicole Porter   About the guest:   Erin Nicole Porter is a (Bestselling author, Podcast host +) Energetics of Business Coach for women entrepreneurs. Through somatic attachment repair, nervous system regulation, and energy work, Erin supports her clients on the deeper emotional work it takes to run a successful business. She is the founder of the Quantum Ripple Effect Coach Training Institute, author of Burnout to Breakthrough, and host of the Energetics of Business Podcast.     Connect with Erin Nicole Porter: Email: erin@erinnicolecoaching.com Website: https://erinnicolecoaching.com/ Social Media Handles: @erinnicolecoaching   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link   Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

1. My Story and the making of your own brand

Hey everyone, it's Ati Grinspun here, and I'm thrilled to introduce you to the "Be You Brand" podcast. This podcast is all about helping you build a million-dollar personal brand while staying true to yourself and pursuing your purpose. I'm here to share some no-fluff strategies, a touch of attitude, dive into mindset work, and explore the power of energy work to help you create a life and business you truly adore.   Episode highlights: I'm excited to launch the "Be You Brand" podcast, a platform dedicated to guiding you in creating a thriving personal brand. My passion lies in authenticity, empowerment, and assisting women who are truly passionate about their endeavors. This podcast is designed to equip you with strategies, mindset shifts, and energy techniques that foster both personal and business growth. I'll share my personal journey, spanning from my days as a world champion flair bartender to becoming a personal branding coach and photographer. My path included baby photography and even a stint in network marketing, all of which contributed to my personal growth. In the face of challenges and difficulties, I transitioned into coaching and founded the "Be You Brand" Academy. Expect conversations about the vital role mindset shifts and strategic actions play in constructing a personal brand. The podcast will feature inspiring stories of women's resilience, discussions about financial mindsets, energy work, visioneering, strategic planning, and much more.   Quote: "When you merge the inner work, the energetic work, the mindset, the strategy—everything that you want—into your fingertips, you just need to be patient and allow yourself to peel the onion of who you are and dig deep into who you want to become." - Ati   So, join me on this journey as we explore the world of personal branding, empowerment, and growth. Stay tuned for more episodes packed with insights and strategies to help you shine and thrive as your true self.  

Welcome to the Be You Brand - The Podcast

Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar  personal brand, mindset, income and impact .   If you are ready to stop the doubt, and fear of being too much , not enough, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, beyond your wildest dreams, this show is for you.   With actionable strategy and tactics to help you not only move, but achieve massive success at building your personal brand, while being more of who you already are, I’m here to help you BE. YOU. 100% cause, you are the brand my friend.   Going from world champion flair bartender to portrait photographer to personal branding photographer to coaching  100’s of women building profitable brands, Ati will tell it like it is, drop a few f bombs in the meantime and get you into action.   Welcome to the be you brand podcast