Be you Brand - The Podcast

69. The Truth About Authenticity in Personal Branding (Live Keynote at EmpowHER Detroit)

SHOW DESCRIPTION
DM “AUTHENTIC” to @ati.g.branding on Instagram  for the 10 authenticity questions
What if the real you—the one behind the doubt, the scroll, and the shoulds—is the key to everything you want? In this electric keynote live from EmpowHER Detroit, Ati brings down the house with truth bombs on authenticity, visibility, and radical self-expression. Whether you’re a business owner, a woman with a big dream, or somewhere in between, this episode will unlock your next level.
This isn’t about being louder. It’s about being you, fully and unapologetically.
💖 CONNECT WITH ATI
🔥 Ready to build a personal brand you’re proud of? Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/
🎓 Want clarity on your brand? Get the Personal Brand Clarity Masterclass https://atigrinspun.com/clarity-masterclass
✨ Want to stand out (on and off social)? Grab the Stand Out Masterclass https://atigrinspun.com/standout
📲 Book a discovery call https://calendly.com/atigrinspun/discoverychat
🔗 Connect: Instagram: @ati.g.branding Website: https://atigrinspun.com FB Community: Personal Branding for Womenpreneurs
📚 RESOURCES MENTIONED
DM “AUTHENTIC” to @ati.g.branding for the 10 authenticity questions
🔥 EPISODE HIGHLIGHTS
What authenticity really means (and what it doesn’t)
How social media may be killing your creativity
Why you're likely scrolling instead of selling
The true cost of staying small and invisible
How to build a personal brand that reflects who you really are—not who you think you “should” be
✨ KEY TAKEAWAYS
Authenticity isn’t discovered—it’s uncovered
You already have a personal brand. The question is: is it aligned?
Social media is powerful when you use it to express, not impress
Radical honesty with yourself is the first step toward radical impact
Your voice matters. But you have to choose to use it
💬 QUOTABLE MOMENTS
“You are the brand—even if you don’t have a business.” — Ati “You cannot be authentic from the outside in. It has to start with you.” — Ati “Confusion isn’t clarity. It’s comfort in disguise.” — Ati
⏱ EPISODE TIMESTAMPS
00:00 – Welcome to EmpowHER Detroit 02:40 – What authenticity is not 06:15 – The moment I quit my job & faced doubt 11:30 – Are you scrolling instead of creating? 14:00 – Your personal brand exists, even without a business 18:45 – Why you feel invisible when it's time to sell yourself 24:20 – The game-changing 10 authenticity questions 28:40 – Why the world needs your way 33:10 – Take the selfie, tag @ati.g.branding, and OWN your new era 36:00 – Radical responsibility and the next version of you 40:00 – Closing words: You are the fire. Let them feel the heat 🔥
ABOUT YOUR HOST
Ati Grinspun is your go-to personal brand coach, speaker, and high-vibe truth-teller. From flair bartender to 6-figure personal branding coach, she’s helped hundreds of women stop hiding and start showing up fully as themselves—online and in real life.
ABOUT THE SHOW
The Be You Brand Podcast is for women entrepreneurs, coaches, and leaders who are ready to claim their spotlight. If you’re tired of blending in, tired of doubting yourself, and ready to build a brand and life that feels like you, this show is your permission slip.
Categories: Entrepreneurship | Personal Branding | Business | Self-Development Pillars: Authenticity | Mindset | Marketing | Energetics | Purpose

68. Higher Self Habits: Building Unstoppable Confidence w/ Alessia Citro

SHOW DESCRIPTION
In this transformative episode, Ati sits down with Alessia Citro, author of "Higher Self Habits," to uncover how tiny, consistent actions can build unstoppable self-trust and confidence. Learn why traditional habit-building advice fails women and discover a powerful feminine approach to creating habits that stick without burning out or feeling restricted.
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE
Looking to Stand out (on and off social media) get the Stand out Masterclass HERE
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs
RESOURCES MENTIONED
Higher Self Habits by Alessia Citro
Atomic Habits by James Clear
Tiny Habits by Dr. BJ Fogg
Seven Habits of Highly Effective People by Dr. Stephen Covey
Badass Habits by Jen Sincero
Miracle Morning by Hal Elrod
The Halo app (mentioned for prayer/meditation)
GUEST BIO
Alessia Citro is a habits expert, transformation coach, and bestselling author of "Higher Self Habits." She helps visionary female founders build habits that create unshakeable confidence, empowering them to grow their businesses and become recognized thought leaders. Drawing from her own transformation journey—from tech sales at Salesforce and Google, to building a 7-figure online wine business, to embracing sobriety—Alessia created the Higher Self Habits Method™, which blends timeless wisdom with neuroscience to create foundational change on both spiritual and physical levels.
EPISODE HIGHLIGHTS
Why traditional masculine habit-building approaches often fail women and how to create a feminine menu of habits that honors your changing energy
The surprising first habit that transformed Alessia's life and why building self-trust through tiny consistent actions is the foundation of all success
How focusing on the wrong priorities in Maslow's hierarchy of needs sabotages your best intentions and what to focus on instead
The 24-hour challenge to transform your physical environment that can immediately shift your mindset and productivity
Why cleaning your car and running your dishwasher at night might be the most impactful business habits you're not doing
KEY TAKEAWAYS
Build self-trust through consistency with tiny habits rather than attempting massive changes - even flossing one tooth counts as success
Create a "menu" of habits rather than rigid routines - women operate on a 28-day cycle, not a 24-hour one like men
Focus on physiological and safety needs first (like sleep, hydration, clean environment) before trying to optimize self-actualization
Celebrate small wins immediately to wire in dopamine rewards that make habits stick
Clean external environments like your car and kitchen are powerful reflections of your internal state and can transform your productivity
QUOTABLE MOMENTS
"Once you know that you can actually keep your word to yourself, your whole life will change." - Alessia Citro
"You embody it until you become it... It's like sweeping the floor - dust accumulates, you have to sweep every day. So this is an ongoing thing with no finish line." - Alessia Citro
"Our brain will tell you you're doing too little, but that is where the change is happening... It all started by stopping the addiction to tell myself I was not good enough." - Ati Grinspun
FIND ALESSIA CITRO
Website: alessiacitro.com 
Email: alessia@alessiacitro.com 
Instagram: @alessiacitro__ 
Book: "Higher Self Habits: The Scientific, Strategic, and Spiritual Framework to Get Out of Your Own Way—For Good" 
Podcast: INHABIT with Alessia Citro
EPISODE TIMESTAMPS
00:01 - Ati introduces Alessia Citro, author of Higher Self Habits 
01:24 - First question: the single most powerful habit that transformed Alessia's life 
02:29 - Why taking a daily greens shot became transformative - building self-trust 
03:42 - The concept of "Be Her Now" and embodying your future self 
05:39 - Common mistakes in habit building and why masculine approaches often fail women 
07:16 - Why women need a different approach to habits - 28-day vs 24-hour cycles 
09:50 - Breaking free from rigid morning routines and creating a habit "menu" instead 
11:49 - How Ati shifted from rigid 5AM routines to more aligned practices 
13:42 - Creating anchor points in your habit menu and prioritizing what matters 
16:11 - The five-stage framework from Higher Self Habits (Awareness, Alignment, Audit, Activate, Ascend) 
19:08 - The importance of auditing using Maslow's hierarchy of needs 
22:08 - How to build awareness and self-trust with tiny habits 
24:16 - Making habits extremely small and celebrating each step 
27:17 - Ati's story of becoming a triathlete by starting with just putting on shoes 
28:12 - The power of celebrating small wins and training your brain's reward center 
30:18 - The 24-hour challenge: run the dishwasher at night and unload in the morning 
34:09 - How clean environments create mental clarity for work-from-home entrepreneurs 
38:04 - Letting go of investments that no longer serve you 
40:50 - Releasing things with gratitude instead of guilt 
42:16 - Surprising habit: keeping a spotlessly clean car and how it builds self-trust 
45:00 - The 24-hour challenge revisited: clean out your car completely 
46:10 - Using physical cues like a messy closet as indicators you're moving too fast 
48:21 - Who Alessia's work is for and where to find her book
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life

67. Stop Budgeting, Start Living with Lisa Chastain

This episode was recorded LIVE! During Be you brand live 2024 in Las Vegas NV!
SHOW DESCRIPTION: Are you tired of budgeting, feeling money shame, and struggling to define your version of financial success? This powerful episode was recorded live during our fireside chat at the Be You Brand Live Event 2024, where Lisa Chastain was our closing speaker. I was so profoundly obsessed with this conversation, I knew I had to bring it to the masses! In this empowering chat with money coach Lisa Chastain, you'll discover how to reclaim control over your financial life, ditch traditional budgeting techniques, and start living boldly. Get ready to shift your perspective around money, success, and personal growth.
CONNECT WITH ATI: Ready to build a personal brand you are proud of:
✏️ Take the Profitable Personal Brand Quiz: https://atigrinspun.com/quiz/
📚 Get Massive Clarity on Your Personal Brand: Personal Brand Clarity Masterclass
✨ Stand Out Masterclass (on and off social media): Stand Out Masterclass
📲 Book a Discovery Call with Ati for the Be You Brand Academy, 1:1 intensives and more: Discovery Call
Connect with me:
Instagram: @ati.grinspun
Website: https://atigrinspun.com/
Facebook Group: Personal branding strategies for female entrepreneurs
RESOURCES MENTIONED:
Book: The Soul of Money by Lynne Twist
Lisa Chastain's Free Money Type Quiz: Take the Quiz
Lisa Chastain's Books:
Girl, Get Your $hit Together: Control Your Money, Live Purposefully and Love Your Life!
Stop Budgeting, Start Living: Transform Your Money Mindset, Transform Your Life
GUEST BIO: Lisa Chastain is a financial expert and money coach helping women transform their relationship with money. Known for her groundbreaking approach to financial wellness, Lisa is a bestselling author and podcast host empowering women globally to achieve financial freedom and confidence.
EPISODE HIGHLIGHTS:
How to stop budgeting and why traditional methods fail women
Navigating through financial challenges and finding purpose
Overcoming money shame and embracing financial empowerment
The powerful mindset shift from fear to expansion
Redefining your personal definition of success
KEY TAKEAWAYS:
Your financial struggles are not unique—learn why you’re not alone
Understand the deeper meaning behind your financial goals
Why charging your worth is crucial for your and your client's growth
Transforming money management from restriction to empowerment
QUOTABLE MOMENTS: "You're absolutely not responsible for the results, but you are responsible for doing exactly what you promised—showing up, providing value, and giving it your best. That is what they're paying for." - Lisa Chastain
"When you don't make an offer or charge for your work, you are making the conversation about you and your fear, instead of giving the other person the opportunity to transform their life." - Lisa Chastain
"Your responsibility is offering the service. Fulfill your promise. Show up with integrity. Be amazing at what you do." - Ati Grinspun
FIND LISA CHASTAIN:
Website: https://lisachastain.com
Instagram: @savvymoneywithlisa/
EPISODE TIMESTAMPS:
00:00 – Intro and Lisa's money coaching journey
05:30 – Breaking free from traditional budgeting
10:15 – Money mindset and overcoming shame
17:45 – Personal stories of financial transformation
25:20 – The shift from fear-based goals to purposeful success
33:00 – Q&A: Charging your worth and overcoming fear
SPECIAL ANNOUNCEMENT:
Ati is speaking alongside Lisa Chastain at Take The Lead St. George on April 24, 2025, at Black Desert Resort! Join them for this transformational event and use promo code LEAD2025 for $300 off your ticket! Who’s coming with Ati?
Get your ticket for Be You Brand Live 2025: Secure Your Spot
 
ABOUT YOUR HOST: Ati Grinspun is your resident Personal Brand Whiz at the Be You Brand Podcast. From world-champion flair bartender to photographer and personal branding expert, Ati helps women entrepreneurs confidently build standout brands.
ABOUT THE SHOW: The Be You Brand Podcast is your go-to show for building a million-dollar brand, mindset, and life you love. Say goodbye to doubt, overcome imposter syndrome, and unlock your true potential.
Categories: Entrepreneurship | Business | Marketing | Self Improvement
Core Pillars: Personal Branding | Business | Mindset | Energetics | Purpose | Life

66. How I Landed My First Speaking Gig (Hint: No Invitation Needed!)

SHOW DESCRIPTION
Ever wondered how to land your first speaking gig without waiting for an invite? In this solo episode, I'm sharing exactly how I created my own stage and positioned myself as an expert by hosting my first event. Discover how this bold step quickly grew my community, visibility, and income—and how you can confidently do the same!
CONNECT WITH ATI
Ready to build a personal brand you're proud of?
✨ Free Quiz: Profitable Personal Brand Quiz
✨ Free Download: Visibility Power Play
Connect with me:
Instagram
Website
FB Community for Female Entrepreneurs
RESOURCES MENTIONED
Build Your Own Algorithm Program
Visibility Power Play Freebie
Toastmasters International
EPISODE HIGHLIGHTS
The surprising truth behind my first speaking gig
Why waiting for invitations keeps you stuck (and how to change that)
Exactly how hosting my own event rapidly built my brand and community
The power of collaboration vs. competition
How to position yourself as an authority quickly
KEY TAKEAWAYS
You don't wait for authority; you create it by stepping into the spotlight.
Hosting your own events positions you immediately as a leader, accelerating client attraction.
Strategic follow-up is crucial; it's the goldmine most entrepreneurs overlook.
The perfect collaborators share your audience but have different offers.
Local events can amplify your brand faster and more effectively than social media alone.
QUOTABLE MOMENTS
“I wasn't waiting to be chosen—I chose myself. Don't wait to be invited to the table; build your own.”
"You don't wait until demand or authority magically appear—you create them."
"Collaboration beats competition every single time."
EPISODE TIMESTAMPS
00:00 - Intro: The truth about my first speaking gig (hint: no invite needed!)
02:32 - How I created my first event (the birth of Power Tribe networking)
04:51 - The magic of creating your own stage and its immediate benefits
07:09 - Eye-opener: You only need a handful of clients for your first 10K month
09:27 - Why building your own algorithm and local community is crucial
11:28 - Golden nugget: How Toastmasters changed my public speaking confidence
13:41 - The perfect collaboration formula: same audience, different offers
18:15 - Understanding different event types and their strategic purposes
20:37 - How intentional networking creates endless speaking opportunities
23:03 - Accelerating online growth through offline positioning
25:15 - Opportunities to practice your pitch: enter speaking contests!
ABOUT YOUR HOST
Ati Grinspun, your Personal Brand Whiz, empowers women entrepreneurs to confidently build profitable, impactful brands. From world champion flair bartender and portrait photographer to coaching hundreds of successful women, Ati brings unique insight and a powerful energy to help you step fully into your potential.
ABOUT THE SHOW
Be You Brand Podcast is your go-to resource to build your million-dollar personal brand, income, mindset, and impact. Stop doubting, overcome imposter syndrome, and start creating a brand and life you truly love.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life

65. Stop Waiting for a Seat—Build the Damn Table Yourself with Demiree Goldfarb

SHOW DESCRIPTION
Ever wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create transformative events that sell out. If you've ever dreamed of making a bigger impact while staying true to yourself, this episode is your wake-up call.
 
Join us live at empowHer event in Detroit Michigan
https://www.eventbrite.com/e/empowher-2025-tickets-1053544773779?aff=oddtdtcreator
 
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
Connect with me: Instagram: @Ati.grinspun Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs
GUEST BIO
Demiree Goldfarb is a trailblazer for women who are ready to stop playing small and take control of their lives. As the founder of empowHER, Michigan's largest women's empowerment conference and community, she's built a movement that brings thousands of ambitious women together to connect, grow, and own their futures unapologetically. She's also the host of the HBIC Podcast, where over half a million listeners tune in every episode for raw, unfiltered conversations about mindset, success, and embracing your full potential. When she's not rallying women at conferences or inspiring her audience on the podcast, Demiree balances family life with her passion for empowering others, bringing fresh perspectives and a no-BS approach to helping women create lives they're truly excited to live.
EPISODE HIGHLIGHTS
The surprising pivot that led to creating Michigan's largest women's empowerment conference
Why being "too similar" to someone else might be your biggest opportunity
The truth about pricing events and why free isn't always better
How to build genuine connections that turn into profitable partnerships
The unexpected way to know if you're ready to host your own event
KEY TAKEAWAYS
The real reason why some event creators succeed while others struggle (it's not what you think)
How to build a community that sells out your events without constant promotion
The counterintuitive approach to vendor and speaker selection that creates extraordinary experiences
Why your "why" matters more than your "how" when building an event empire
QUOTABLE MOMENTS
"Your event is a reflection of who you are - you're allowed to make the decisions and be ruthless about who you let in." - Demiree Goldfarb
"When you invest in yourself, you understand that everyone else in the room also invested to be here. They're ready to make things happen." - Demiree Goldfarb
SPECIAL OFFER
Use code "ATI" for a free month of Demiree's membHERship program!
https://empow-her.mykajabi.com/offers/qLLkLESw/checkout
FIND DEMIREE
Instagram: @demireesuanne Website: demireesuanne.com
EPISODE TIMESTAMPS
00:00 - Introduction and discovering brand synergy 
01:20 - Demiree's journey: From boutique to empowerment conference
05:30 - The shift from selling products to selling experiences
11:34 - Building a community and rebranding
18:30 - The truth about event pricing and value
25:00 - How to start your own event
35:00 - Creating extraordinary experiences
42:00 - Details about empowHER Conference
 
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

64: How to get an ROI when going to LIVE EVENT or conference w/ Hayley Westfall

SHOW DESCRIPTION
In this power-packed episode, business mentor and community building expert Haley Westfall reveals how to transform your event attendance into meaningful relationships and profitable opportunities. Learn why most people fail to see ROI from networking events and discover actionable strategies to maximize your investment in in-person connections. Whether you're an extrovert or introvert, you'll walk away with practical tools to make every event count.
FEATURED EVENT ANNOUNCEMENT
The Table Experience Live
Dates: February 21st-22nd, 2024
Location: Saltbox in Tempe, Arizona
Website: thetableexperiencelive.com
Ticket Options:
Signature Experience ($497)
Entry to general sessions & access to intimate expert roundtables
Access to private online community (pre and post-event)
Lunch, snacks + beverages both days
Curated networking opportunities throughout the 2-day event
Ultimate Experience ($997) - Limited Availability
Everything in Signature Experience, plus:
Reserved front-of-house seating
Exclusive VIP Happy Hour at Industrious (food + bar included)
Complimentary headshot by Spark Brand Creative
Exclusive sponsor-curated swag bag
Intimate fireside chat opportunities with speakers
Special Offer: $100 off ticket price (promo code coming soon)
Join Ati Grinspun, Haley Westfall, and other industry leaders for an immersive two-day experience designed to transform how you build meaningful business relationships.
GUEST BIO
Haley Westfall is a business mentor and community building expert with over 20 years of corporate leadership experience. As the founder of The Table and co-founder of Collab Culture, she specializes in bringing people together in meaningful ways that create massive growth in their bottom line. Based in Arizona, Haley's approach proves that you can love making money while genuinely loving and connecting with people.
EPISODE TOPICS COVERED
Understanding Event ROI: Beyond immediate transactions
Strategic Networking: Creating event-specific action plans
Personal Brand Alignment: Choosing the right events and connections
The FOMO Factor: Avoiding misaligned investments
Introvert vs. Extrovert Strategies: Customizing your approach
Building Lasting Relationships: The power of authentic connections
Follow-up Mastery: Turning connections into opportunities
ACTIONABLE TAKEAWAYS
Pre-Event Strategy
Assess your current business needs and goals
Research attendees and speakers
Create specific, measurable networking objectives
During the Event
Focus on genuine connections over transactions
Ask unique questions beyond "What do you do?"
Challenge yourself with specific networking goals
Post-Event Success
Implement a structured follow-up system
Maintain long-term relationship building
Convert connections into collaborative opportunities
QUOTABLE MOMENTS
"People buy from people. So pretty much everything that I buy for the most part, especially in the small business landscape, I either am personally invested in the person's story, I know them, or they have a strong personal brand." - Haley Westfall
"We have to be willing to sow the seeds for the long-term harvest, not what that immediate gratification that we all want." - Haley Westfall
CONNECT WITH HALEY WESTFALL
Instagram: @thehalewestfall
Website: thetableexperiencelive.com
CONNECT WITH ATI
Instagram: @ati.grinspun
Website: https://atigrinspun.com/
Take the Profitable Personal Brand Quiz: https://atigrinspun.com/quiz/
Book a Discovery Call: https://calendly.com/atigrinspun/discoverychat
EPISODE TIMESTAMPS
0:01 - Introduction and event monetization teaser 
0:37 - Haley introduces herself and her background 
1:20 - Common mistakes people make at networking events 
3:42 - Discussion on personal brand alignment 
5:13 - The importance of knowing what you need from events 
10:19 - Example of strategic networking at Powerhouse event 
14:58 - Discussion of The Table Experience event 
21:17 - How to get ROI from events 
27:22 - The importance of follow-up after events 
29:28 - Where to find Haley and event details
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
The Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
 
Additional Resources:
Personal Brand Clarity Masterclass: HERE
Stand Out Masterclass: HERE
Facebook Community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

63.The biggest misconceptions when building a brand that sells, that nobody is telling you about

BRAND TO BANK ACCELERATOR -EXCLUSIVE OPPORTUNITY!
Ready to turn your personal brand into a client-attracting machine? Join us for this groundbreaking 5-day virtual event that's transforming how women entrepreneurs build profitable brands.
February 24-28, 2024 Early bird pricing available until February 3rd! ➡️ Register now: https://atigrinspun.com/brandtobank/
 
SHOW DESCRIPTION
Ready to discover why some personal brands rake in consistent income while others struggle to make a single sale? In this episode, Ati drops truth bombs about what actually moves the needle in your business (hint: it's not what most "experts" are telling you). Get ready to challenge everything you thought you knew about building a profitable personal brand.
CONNECT WITH ATI
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
 
Connect with me: Instagram: @ati.g.branding Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs
EPISODE HIGHLIGHTS
The surprising truth about social media that's keeping you from making real money
Why "following the experts" might be the reason you're stuck
The counterintuitive approach to building a loyal audience that actually buys
What successful personal brands do differently (and it's not what you think)
KEY TAKEAWAYS
The real reason why some entrepreneurs make bank while barely being online
A game-changing perspective on building relationships that convert
The truth about what it really takes to build a profitable personal brand in 2024
QUOTABLE MOMENTS
"Your job is not to be a content creator. Your job is to be an amazing coach." - Ati Grinspun
"You do not need to live in social media to build a successful business." - Ati Grinspun
EPISODE TIMESTAMPS
00:00 - Welcome and biggest misconceptions revealed
05:30 - The truth about being "always online"
12:45 - What really matters in building your brand
18:30 - The game-changing opportunity you need to know about
25:00 - How to break free from the content creation trap
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

62. 3 Things You Are Doing In Your Content That Are Repelling Your Dream Clients

Learn the truth behind common content marketing myths and discover how to create a strategy that actually drives conversions. Building on her previous episode about predictable revenue, Ati tackles three myths that could be slowing down your business growth and preventing you from connecting with your audience effectively. She shares practical advice on how to create messaging that not only attracts but also converts your ideal customers. If you’re ready to stop spinning your wheels with content and start seeing real results, this episode is for you.
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Brand To Bank Accelerator (5-Day class on February 24th) HERE 
Free: ✏️Take the profitable personal brand quiz: https://atigrinspun.com/quiz/
Get the Personal Brand Clarity Masterclass: HERE
Get the Stand out Masterclass: HERE
📲 Book a discovery call: https://calendly.com/atigrinspun/discoverychat
Connect with Ati:
Instagram: @ati.grinspun
Website: https://atigrinspun.com/
FB Community: Personal branding strategies for female entrepreneurs 
Join >> https://www.facebook.com/groups/personalbrandingforwomenpreneurs
 RESOURCES MENTIONED
Brand To Bank Accelerator (5-Day class on February 24th) https://atigrinspun.com/brandtobank
Episode 26: Content vs Visibility: The Key to Standing Out in Your Niche https://www.youtube.com/watch?v=-KTAdYAq5tM&t=38s
Episode 43: 10x Your Visibility, 10x Your Results https://www.youtube.com/watch?v=UmGnal1cj0E
Free: ✏️Take the profitable personal brand quiz: https://atigrinspun.com/quiz/
Get the Personal Brand Clarity Masterclass: HERE
Get the Stand out Masterclass: HERE
EPISODE HIGHLIGHTS
Successful businesses focus on engaging those who are actively seeking their services.
Clear, specific messaging helps attract your ideal clients and avoids confusion.
It's important to address your ideal client’s pain points directly, as over-explaining can weaken your content's impact.
Instead of chasing clients, create organic conversations that naturally engage your audience.
Rather than trying to save everyone, focus on connecting with those who are already seeking help.
KEY TAKEAWAYS
Speak to those actively seeking your solution rather than convincing those who may not be ready.
Be clear and specific about the problems you solve to better connect with your ideal clients.
 Keep your content simple and impactful by focusing on what matters most to your clients.
Shift your energy to creating value that naturally draws in the right clients.
Tailor your message to address your client’s immediate struggles and desires for better results.
QUOTABLE MOMENTS
"Your content should speak to the desires, pain points, and results your audience is seeking—not just their needs." - Ati Grinspun
 
"Stop trying to convince people to work with you. Instead, attract the ones who already align with your solution." - Ati Grinspun
EPISODE TIMESTAMPS
00:00 Introduction to Myth Busting in Content Creation
01:18 Creating Profitable Sales Systems
03:47 Identifying the Right Audience
08:11 The Importance of Specific Messaging
17:30 Focusing on the Right Business Activities
21:44 Understanding Your Ideal Client's Language
23:48 - Closing Thoughts and Preview of Upcoming Events
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life

61.Creating Predictable Income in 2025

Discover how to transform your business from unpredictable income to consistent, scalable revenue with a proven six-figure profit planning system. In this powerful episode, Ati shares the exact framework she uses to help entrepreneurs create predictable income through strategic "trigger events" - without getting stuck in complicated tech or endless social media content creation. Learn how to build both your brand authority and sales pipeline simultaneously with this practical, implementation-focused approach.
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Special Offer: 2025 Profit Planning Session Recording available until January 11th for $47 Purchase HERE 
Free: ✏️Take the profitable personal brand quiz: https://atigrinspun.com/quiz/
Get the Personal Brand Clarity Masterclass: HERE
Get the Stand out Masterclass: HERE
📲 Book a discovery call: https://calendly.com/atigrinspun/discoverychat
Connect with Ati:
Instagram: @ati.grinspun
Website: https://atigrinspun.com/
FB Community: Personal branding strategies for female entrepreneurs 
Join >> https://www.facebook.com/groups/personalbrandingforwomenpreneurs
 RESOURCES MENTIONED
2025 Profit Planning Session Recording ($47 limited time offer until Jan 11th) https://beyoubrandacademy.podia.com/2025-profit-planning-sesh
Year Planning Calendar -wall huge ass calendar https://a.co/d/0PAf1yF
Be You Brand Academy: our One year personal brand focused business Academy https://atigrinspun.com/beyoubrand/
EPISODE HIGHLIGHTS
The fundamental shift from random income to predictable revenue through strategic planning
Understanding and implementing "Six Figure Trigger Events" for consistent client attraction
Real case studies: From arthritis coach to garden consultant - how simple trigger events led to significant results
Building a sustainable sales pipeline while establishing brand authority
The importance of recurring revenue and follow-up systems
KEY TAKEAWAYS
Success in business requires a repeatable system that combines brand building with strategic sales events
Your "trigger event" should showcase your expertise while solving an immediate problem for your ideal clients
Understanding your numbers (conversion rates, required clients, pricing strategy) is crucial for predictable income
Building a follow-up system for non-buyers is as important as making immediate sales
Recurring revenue is essential for building a sustainable business without desperate energy
QUOTABLE MOMENTS
"Success loves speed and you need to put that plan right away in action right now." - Ati Grinspun
"Building your brand without having a sales system that actually is threaded under all of that makes no fucking sense. If you're just showing up on social media and you have no idea how that plays out with your sales, I'm sorry, you're just winging it." - Ati Grinspun
EPISODE TIMESTAMPS
00:01 - Introduction and personal transformation story 
03:32 - The need for certainty in business planning 
06:16 - Introduction to the Six Figure Profit Planning System 
10:24 - Case study: Arthritis coach success story 
13:20 - Case study: Garden coach's $10,000 month 
15:41 - Why teaching builds authority better than social media 
17:05 - Planning trigger events for consistent income 
19:47 - Breaking down the profit planning system 
22:04 - Understanding your numbers and conversion rates 26:09 - The importance of having a structured plan 
28:05 - Creating residual income streams 
29:24 - Closing thoughts and invitation to connect
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life

60. The 11 Most Important Business & Personal Brand Lessons I Learned in 2024

Join Ati for a powerful year-end reflection episode where she vulnerably shares the 11 most transformative lessons from her entrepreneurial journey in 2024. From separating identity from business to making expansive decisions, these insights will help you build a more authentic and profitable personal brand in 2025.
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE
Looking to Stand out (on and off social media) get the Stand out Masterclass HERE
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
Connect with me: Instagram: @ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs
RESOURCES MENTIONED
Dr. Joe Dispenza's Nighttime Meditation
Highest Self Highest Income Program
Breath Work Resources:
Wim Hof Method
Box Breathing Technique
Profit Planning Session (January 3rd, 10am PST)
EPISODE HIGHLIGHTS
The critical distinction between being your brand and being your business
Why recurring revenue is essential for sustainable business growth
How to make expansive decisions instead of fear-based choices
The power of self-awareness in business growth
Understanding that you can pivot and evolve your business at any time
The importance of having a concrete plan behind your income goals
How to maintain high frequency emotions while running your business
KEY TAKEAWAYS
Your business results don't define your worth - separate your identity from your business performance
Keep your main revenue stream running while testing new offers
Create recurring revenue streams to start each month with predictable income
Self-awareness is crucial for making aligned business decisions
You have permission to pivot and evolve your business as you grow
QUOTABLE MOMENTS
"You cannot grow your business if you're not growing yourself. You're just constantly gonna feel like life is out to get you." - Ati Grinspun
"The only way you change people's lives is when they buy your product. Otherwise, you're just an inspiration." - Ati Grinspun
TIMESTAMPS
00:00 - Introduction and Year in Review
02:07 - Lesson 1: Separating Identity from Business
09:17 - Lesson 2: Mindful Business Decisions
15:49 - Lesson 3: The Importance of Recurring Income
21:32 - Lesson 4: Expansive Decisions vs. Fear-Based Decisions
27:51 - Lesson 5: The Power of Self-Awareness
34:10 - Embracing Change and Evolution
41:15 - Understanding Meaning and Perspective
46:06 - Overcoming Personal Challenges
52:49 - Self-Awareness and Action
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life