Be you Brand - The Podcast

73. Flow, Not Force: Embodied Power, Sensual Movement & Wealth for Women Entrepreneurs with Emily Rose

In this juicy episode, I’m joined by the incredible Emily Rose to explore how sensual movement and embodiment can radically shift the way women and especially female entrepreneurs: lead, create, and live. Say goodbye to constant hustle and hello to flow, pleasure, and alignment. Emily shares how tuning into your body through simple, everyday rituals can unlock ease, creativity, and soul-led success. This is the permission slip you didn’t know you needed.
💸 RESOURCES MENTIONED
68. Higher Self Habits: Building Unstoppable Confidence w/ Alessia Citro 
 🎟️  BYBL 2025 is 60% SOLD OUT! (Sept 25–27 in Las Vegas)
Join Emily Rose at Be You Brand Live to unlock your sensual power and build a body-rich, impactful business: https://atigrinspun.com/beyoubrandliveevent/
Wild Within Academyhttps://www.thriveembodiedarts.com/wild-within-academy-and-retreats
GUEST BIO
Emily Rose, Founder & CEO of Thrive Embodied Arts, is an expert in sensual movement and embodiment, guiding women, especially female entrepreneurs, to connect with their bodies for greater flow, pleasure, and alignment. With a background that includes starting a pole dancing and sensual movement studio, she has cultivated a unique approach that emphasizes body-rich revenue systems and aims to help individuals transform information into knowledge and wisdom through felt sensation. Emily facilitates deep connections within communities and encourages women to overcome the fear of slowing down, embracing rest and ritual as vital components of sustainable success. Her work, including the Wild Within Academy and international retreats, empowers women to confidently receive wealth by harmonizing their feminine power with entrepreneurial ambition. 
EPISODE HIGHLIGHTS
Sensuality is an untapped resource for women entrepreneurs, fostering flow over force.
Inviting sensuality into business means embracing pleasure, creativity, and play through your senses for flow.
Embodiment begins with simply listening to your body's basic needs.
Transforming vital practices into rituals leads to a more grounded, rested, and present entrepreneurial existence.
Learning through resonance and felt sensation helps transmute information into knowledge and ultimately wisdom.
Overcoming the fear of slowing down and embracing rest is crucial for entrepreneurs to avoid overwhelm and create space for sensation and choice.
KEY TAKEAWAYS
Prioritize listening to your body's basic needs as a foundational step towards deeper sensual embodiment.
Integrate small, intentional rituals into your daily routine to invite more presence, pleasure, and flow into your work and life.
Recognize that slowing down, while initially uncomfortable, is essential for gaining greater sensation, making conscious choices, and combating overwhelm.
Embrace creativity as a non-linear pathway to disrupt patterns of push and go, fostering enjoyment and vitality beyond end goals.
Understand that true femininity and embodiment are not about stillness or a specific aesthetic, but about a qualitative presence that can exist in various movements and actions.
Heal your relationship with money by recognizing that energy exchange must be in harmony, allowing you to charge what you're worth to sustain your capacity to serve.
QUOTABLE MOMENTS
“Sensuality, by tapping into our sensual body and connecting to ourselves through sensual movement, transforms the "push and go" force often felt in our daily lives and businesses into a state of flow.” - Emily Rose
“Whatever it is that you do rapidly... if you can just invite in some spaciousness, some exhale, that is the best way to start inviting in more space for embodiment." - Emily Rose
"When we can truly stay awake to realizing and having awareness and doing the interruption of that pattern [overwhelm], that is where the awakening happens." - Ati Grinspun
 
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
 
FIND EMILY ROSE
Website: www.thriveembodiedarts.com
Instagram: @the.sensual.ceo
Email: thriveembodiedarts@gmail.com
 
EPISODE TIMESTAMPS
00:00 Introduction to Sensuality in Business
02:52 The Importance of Flow and Pleasure
06:11 Listening to Your Body: The Foundation of Sensuality
09:13 Rituals for Presence and Connection
12:08 Overcoming Limiting Beliefs in Business
14:57 The Role of Community in Empowerment
18:02 Embodying the Entrepreneurial Spirit
21:00 The Intersection of Feminine and Masculine Energy
24:05 Personal Journeys and Transformations
26:49 Building a Supportive Community
29:55 Navigating Success and Money Mindset
33:13 Closing Thoughts and Future Directions
💁‍♀️ ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid.
🎙️ ABOUT THE SHOW
Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you.
Categories: Entrepreneurship | Business | Self-Improvement | Marketing Pillars: Personal Branding | Mindset | Business | Energetics | Purpose | Life

72. The Money Talk No One's Having: Identity, Income & Building Real Community in Business

🔥 SHOW DESCRIPTION
If you’ve ever undercharged, overthought your pricing,  spiraled after a big sale, or plainly have shitty feelings around money , this episode is a must. 
Ati shares the truth about what it really takes to move past money shame and isolation in your business. This conversation is raw, powerful, and will shift how you see money, community, and your role as a leader.
This is the behind-the-scenes of how Be You Brand Live was built—not just as an event, but as a live activation experience to help you shift your identity, heal your relationship with money, and finally step into the next version of you.
💸 RESOURCES MENTIONED
🎟️ Be You Brand Live Tickets (Sept 25–27 in Las Vegas) https://atigrinspun.com/beyoubrandliveevent/
🎧 300K Blueprint Masterclass + Money Hypnosis DM “300K” on IG
✏️ Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/
📞 Book a Discovery Call (for BYBA or 1:1) https://calendly.com/atigrinspun/discoverychat
💬 CONNECT WITH ATI
✨ Instagram → @ati.grinspun 🌐 Website → https://atigrinspun.com/ 👯‍♀️ Facebook Group → Personal Branding for Womenpreneurs
💥 EPISODE HIGHLIGHTS
Why Be You Brand Live is NOT just another event—it’s a full-body breakthrough
The difference between content and embodiment (and why it matters)
How money shame shows up in your pricing, your content, and your energy
The truth about community and why it’s the fastest way to grow
What really changed for Ati in 2019—and why it still fuels everything she does today
💡 KEY TAKEAWAYS
Most money blocks don’t start in your mind—they start in your body
Your fear of losing money might be what’s stopping you from making more
Community isn't fluff—it’s the backbone of your next level
It’s not about feeling ready. It’s about getting in the room
Healing your money relationship is about rewiring how you feel as much as what you believe
🔥 QUOTABLE MOMENTS
“You can’t out-journal what your body still believes is unsafe.” – Ati Grinspun
“Be You Brand Live isn’t about taking notes. It’s about becoming the version of you who doesn’t need them.” – Ati Grinspun
“Community isn’t just who you know—it’s how you grow.” – Ati Grinspun
 
⏱️ EPISODE TIMESTAMPS
00:00 – The fear of not being able to replicate your success 03:45 – Why Be You Brand Live exists 06:30 – The money talk no one teaches you 09:40 – How different women build community in different ways 13:15 – A client sells a $2K offer… and spirals 16:00 – Why money healing must be embodied 19:45 – Behind the scenes of our most powerful in-room experiences 23:10 – Why Be You Brand Live will be different (again) 26:30 – The 2019 moment that changed everything for Ati 32:15 – You belong in the room before you feel ready 35:40 – Masterclass + event info + final invitation
💁‍♀️ ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid.
🎙️ ABOUT THE SHOW
Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you.
Categories: Entrepreneurship | Business | Self-Improvement | Marketing Pillars: Personal Branding | Mindset | Business | Energetics | Purpose | Life

71. The Game-Changing Tapping Meditation That Will Transform How You Show Up in Your Business

SHOW DESCRIPTION
This is the tapping meditation I promised you in Episode 70! If you've been holding back from showing up boldly in your business, struggling with sales anxiety, or battling the "ick" around selling your services, this powerful EFT (tapping) session is specifically designed to rewire those limiting beliefs. In just 15 minutes, you'll move from fear and doubt to confidence and clarity about your worth and your message.
 
🎥 WATCH the full tapping demonstration on YouTube to follow along with the hand positions: https://www.youtube.com/@ati.grinspun
🎧 LISTEN to just the meditation portion starting at minute [03:32]
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quizhttps://atigrinspun.com/quiz/
Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE
Looking to Stand out (on and off social media) get the Stand out Masterclass HERE
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
 
Connect with me:Instagram: @ati.grinspun
Website: https://atigrinspun.com/Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs
RESOURCES MENTIONED
Episode 70: The Real Reason You’re Spiraling in Business (Even When You’re Doing Well)
High Self, Highest Income
EFT Tapping/Emotional Freedom Technique basics
EPISODE HIGHLIGHTS
Why tapping is the ultimate action-oriented meditation for anxious entrepreneurs
The science behind how tapping stimulates your amygdala to calm fight-or-flight responses
How to release the "ick" around selling and charging for your expertise
The complete tapping sequence to activate confidence in your business
Why you don't need to convince—you get to connect with people who need you
KEY TAKEAWAYS
Tapping is perfect for busy minds: Unlike passive meditation, tapping gives your mind something active to focus on while rewiring limiting beliefs
Your fear-based beliefs aren't facts: Questions like "What if nobody buys?" and "What if I'm being judged?" are just old programming that can be released
You're here to serve, not perform: Shifting from performance mode to service mode eliminates sales anxiety
The version of you that's ready to lead boldly already exists: Tapping helps you step into that identity with confidence
It's safe to be seen in your full power: You can release guilt around charging for your magic and showing up authentically
QUOTABLE MOMENTS
"I am the message. I am the brand. I am the woman who leads with power."
"I do not have to be convinced. I get to connect to the people that need me."
"I release the ick around selling. I let go of the guilt around charging for my magic."
EPISODE TIMESTAMPS
00:28 - Welcome and episode introduction01:17 - Why tapping is Ati's favorite technique for rewiring the subconscious02:15 - The science behind tapping and meridian stimulation02:40 - Tapping pattern explanation and hand position guide03:32 - MEDITATION BEGINS: Full guided tapping session16:06 - Post-meditation reflection and closing thoughts16:35 - Call booking reminders and next episode preview
HOW TO USE THIS EPISODE
First Time? Watch the full episode on YouTube to learn the tapping points and follow along visually.
Regular Practice? Jump to minute [03:32] to go straight into the meditation portion for your daily practice.
Can't Tap Out Loud? You can say the affirmations silently in your mind—the technique still works!
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life

70. The Real Reason You’re Spiraling in Business (Even When You’re Doing Well)

Feeling overwhelmed, doubtful, or stuck — even as your business grows? You’re not alone.
In this episode, we dive into the entrepreneurial spiral: the fear, burnout, and self-doubt that even successful women business owners face. Discover mindset tools and practical strategies to help you lead yourself out of emotional crashes and back into alignment.
Whether you're a seasoned entrepreneur or just starting out, this is your reminder: success doesn’t mean you won’t struggle, but you can move through it with power and clarity.
📚 RESOURCES MENTIONED
Tapping Solution App: https://www.thetappingsolution.com/blog/tapping-solution-app/
300k Blueprint Masterclass: https://atigbranding.thrivecart.com/300k-blueprint/
Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/
💖 CONNECT WITH ATI
🔥 Ready to build a personal brand you’re proud of? Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/
🎓 Want clarity on your brand? Get the Personal Brand Clarity Masterclass https://atigrinspun.com/clarity-masterclass
✨ Want to stand out (on and off social)? Grab the Stand Out Masterclass https://atigrinspun.com/standout
📲Want Ati To audit your Brand? 
Book a  Profit Brand call >  https://calendly.com/atigrinspun/discoverychat
🔗 Connect: Instagram: @ati.g.branding Website: https://atigrinspun.com
🔥 EPISODE HIGHLIGHTS
Even experienced entrepreneurs face fear and self-doubt, especially during growth.
Having practical strategies helps break the spiral of overwhelm faster.
Opportunities often trigger retreat because expansion challenges your comfort zone.
Business challenges reflect deeper internal work on beliefs and identity.
Recognizing and physically interrupting the spiral is the first step to recovery.
Movement, EFT tapping, and journaling help release blocks and restore clarity.
✨ KEY TAKEAWAYS
You can’t shift what you don’t acknowledge.
3-Step Spiral Exit Strategy:
-Interrupt the Pattern – Breathe, move, or change the environment.
- Use EFT Tapping – Shift emotional state quickly.
- Journal It Out – Ask:
- “What am I really feeling?”
- “What do I actually want?”
- “What do I believe about this right now?”
Your state influences your results, don’t build from burnout.
Regularly use tapping, journaling, and movement to manage your mindset and emotions through challenges.
Spirals are part of the journey, what matters is how fast you bounce back.
Inner Work = Business Growth: Keep doing the work, especially when it’s hard.
💬 QUOTABLE MOMENTS
“The biggest difference between beginner Ati, if you want to call it, or when I first started my journey to now, are the tools that I have to deal with those crises.” - Ati Grinspun
"Everything about entrepreneurship is challenging your beliefs, your internal safety and your fears." - Ati Grinspun
"Every time you get in your head and you freeze, every time you overthink, every time you get overwhelmed and you stay there, you're delaying your growth." - Ati Grinspun
⏱ EPISODE TIMESTAMPS
00:00 Overcoming Doubts in Entrepreneurship
02:50 Tools for Managing Overwhelm
05:47 The Importance of Self-Leadership
09:03 Understanding Triggers and Reactions
11:59 Pattern Interruption Techniques
15:05 Emotional Freedom Techniques
17:57 The Power of Gratitude and Movement
20:47 Journaling for Clarity
24:10 Radical Responsibility in Business
27:01 Coaching Yourself Out of a Spiral
30:07 Conclusion and Upcoming Events
ABOUT YOUR HOST
Ati Grinspun is your go-to personal brand coach, speaker, and high-vibe truth-teller. From flair bartender to 6-figure personal branding coach, she’s helped hundreds of women stop hiding and start showing up fully as themselves—online and in real life.
ABOUT THE SHOW
The Be You Brand Podcast is for women entrepreneurs, coaches, and leaders who are ready to claim their spotlight. If you’re tired of blending in, tired of doubting yourself, and ready to build a brand and life that feels like you, this show is your permission slip.
Categories: Entrepreneurship | Personal Branding | Business | Self-Development Pillars: Authenticity | Mindset | Marketing | Energetics | Purpose

69. The Truth About Authenticity in Personal Branding (Live Keynote at EmpowHER Detroit)

SHOW DESCRIPTION
DM “AUTHENTIC” to @ati.g.branding on Instagram  for the 10 authenticity questions
What if the real you—the one behind the doubt, the scroll, and the shoulds—is the key to everything you want? In this electric keynote live from EmpowHER Detroit, Ati brings down the house with truth bombs on authenticity, visibility, and radical self-expression. Whether you’re a business owner, a woman with a big dream, or somewhere in between, this episode will unlock your next level.
This isn’t about being louder. It’s about being you, fully and unapologetically.
💖 CONNECT WITH ATI
🔥 Ready to build a personal brand you’re proud of? Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/
🎓 Want clarity on your brand? Get the Personal Brand Clarity Masterclass https://atigrinspun.com/clarity-masterclass
✨ Want to stand out (on and off social)? Grab the Stand Out Masterclass https://atigrinspun.com/standout
📲 Book a discovery call https://calendly.com/atigrinspun/discoverychat
🔗 Connect: Instagram: @ati.g.branding Website: https://atigrinspun.com FB Community: Personal Branding for Womenpreneurs
📚 RESOURCES MENTIONED
DM “AUTHENTIC” to @ati.g.branding for the 10 authenticity questions
🔥 EPISODE HIGHLIGHTS
What authenticity really means (and what it doesn’t)
How social media may be killing your creativity
Why you're likely scrolling instead of selling
The true cost of staying small and invisible
How to build a personal brand that reflects who you really are—not who you think you “should” be
✨ KEY TAKEAWAYS
Authenticity isn’t discovered—it’s uncovered
You already have a personal brand. The question is: is it aligned?
Social media is powerful when you use it to express, not impress
Radical honesty with yourself is the first step toward radical impact
Your voice matters. But you have to choose to use it
💬 QUOTABLE MOMENTS
“You are the brand—even if you don’t have a business.” — Ati “You cannot be authentic from the outside in. It has to start with you.” — Ati “Confusion isn’t clarity. It’s comfort in disguise.” — Ati
⏱ EPISODE TIMESTAMPS
00:00 – Welcome to EmpowHER Detroit 02:40 – What authenticity is not 06:15 – The moment I quit my job & faced doubt 11:30 – Are you scrolling instead of creating? 14:00 – Your personal brand exists, even without a business 18:45 – Why you feel invisible when it's time to sell yourself 24:20 – The game-changing 10 authenticity questions 28:40 – Why the world needs your way 33:10 – Take the selfie, tag @ati.g.branding, and OWN your new era 36:00 – Radical responsibility and the next version of you 40:00 – Closing words: You are the fire. Let them feel the heat 🔥
ABOUT YOUR HOST
Ati Grinspun is your go-to personal brand coach, speaker, and high-vibe truth-teller. From flair bartender to 6-figure personal branding coach, she’s helped hundreds of women stop hiding and start showing up fully as themselves—online and in real life.
ABOUT THE SHOW
The Be You Brand Podcast is for women entrepreneurs, coaches, and leaders who are ready to claim their spotlight. If you’re tired of blending in, tired of doubting yourself, and ready to build a brand and life that feels like you, this show is your permission slip.
Categories: Entrepreneurship | Personal Branding | Business | Self-Development Pillars: Authenticity | Mindset | Marketing | Energetics | Purpose

68. Higher Self Habits: Building Unstoppable Confidence w/ Alessia Citro

SHOW DESCRIPTION
In this transformative episode, Ati sits down with Alessia Citro, author of "Higher Self Habits," to uncover how tiny, consistent actions can build unstoppable self-trust and confidence. Learn why traditional habit-building advice fails women and discover a powerful feminine approach to creating habits that stick without burning out or feeling restricted.
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE
Looking to Stand out (on and off social media) get the Stand out Masterclass HERE
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs
RESOURCES MENTIONED
Higher Self Habits by Alessia Citro
Atomic Habits by James Clear
Tiny Habits by Dr. BJ Fogg
Seven Habits of Highly Effective People by Dr. Stephen Covey
Badass Habits by Jen Sincero
Miracle Morning by Hal Elrod
The Halo app (mentioned for prayer/meditation)
GUEST BIO
Alessia Citro is a habits expert, transformation coach, and bestselling author of "Higher Self Habits." She helps visionary female founders build habits that create unshakeable confidence, empowering them to grow their businesses and become recognized thought leaders. Drawing from her own transformation journey—from tech sales at Salesforce and Google, to building a 7-figure online wine business, to embracing sobriety—Alessia created the Higher Self Habits Method™, which blends timeless wisdom with neuroscience to create foundational change on both spiritual and physical levels.
EPISODE HIGHLIGHTS
Why traditional masculine habit-building approaches often fail women and how to create a feminine menu of habits that honors your changing energy
The surprising first habit that transformed Alessia's life and why building self-trust through tiny consistent actions is the foundation of all success
How focusing on the wrong priorities in Maslow's hierarchy of needs sabotages your best intentions and what to focus on instead
The 24-hour challenge to transform your physical environment that can immediately shift your mindset and productivity
Why cleaning your car and running your dishwasher at night might be the most impactful business habits you're not doing
KEY TAKEAWAYS
Build self-trust through consistency with tiny habits rather than attempting massive changes - even flossing one tooth counts as success
Create a "menu" of habits rather than rigid routines - women operate on a 28-day cycle, not a 24-hour one like men
Focus on physiological and safety needs first (like sleep, hydration, clean environment) before trying to optimize self-actualization
Celebrate small wins immediately to wire in dopamine rewards that make habits stick
Clean external environments like your car and kitchen are powerful reflections of your internal state and can transform your productivity
QUOTABLE MOMENTS
"Once you know that you can actually keep your word to yourself, your whole life will change." - Alessia Citro
"You embody it until you become it... It's like sweeping the floor - dust accumulates, you have to sweep every day. So this is an ongoing thing with no finish line." - Alessia Citro
"Our brain will tell you you're doing too little, but that is where the change is happening... It all started by stopping the addiction to tell myself I was not good enough." - Ati Grinspun
FIND ALESSIA CITRO
Website: alessiacitro.com 
Email: alessia@alessiacitro.com 
Instagram: @alessiacitro__ 
Book: "Higher Self Habits: The Scientific, Strategic, and Spiritual Framework to Get Out of Your Own Way—For Good" 
Podcast: INHABIT with Alessia Citro
EPISODE TIMESTAMPS
00:01 - Ati introduces Alessia Citro, author of Higher Self Habits 
01:24 - First question: the single most powerful habit that transformed Alessia's life 
02:29 - Why taking a daily greens shot became transformative - building self-trust 
03:42 - The concept of "Be Her Now" and embodying your future self 
05:39 - Common mistakes in habit building and why masculine approaches often fail women 
07:16 - Why women need a different approach to habits - 28-day vs 24-hour cycles 
09:50 - Breaking free from rigid morning routines and creating a habit "menu" instead 
11:49 - How Ati shifted from rigid 5AM routines to more aligned practices 
13:42 - Creating anchor points in your habit menu and prioritizing what matters 
16:11 - The five-stage framework from Higher Self Habits (Awareness, Alignment, Audit, Activate, Ascend) 
19:08 - The importance of auditing using Maslow's hierarchy of needs 
22:08 - How to build awareness and self-trust with tiny habits 
24:16 - Making habits extremely small and celebrating each step 
27:17 - Ati's story of becoming a triathlete by starting with just putting on shoes 
28:12 - The power of celebrating small wins and training your brain's reward center 
30:18 - The 24-hour challenge: run the dishwasher at night and unload in the morning 
34:09 - How clean environments create mental clarity for work-from-home entrepreneurs 
38:04 - Letting go of investments that no longer serve you 
40:50 - Releasing things with gratitude instead of guilt 
42:16 - Surprising habit: keeping a spotlessly clean car and how it builds self-trust 
45:00 - The 24-hour challenge revisited: clean out your car completely 
46:10 - Using physical cues like a messy closet as indicators you're moving too fast 
48:21 - Who Alessia's work is for and where to find her book
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life

67. Stop Budgeting, Start Living with Lisa Chastain

This episode was recorded LIVE! During Be you brand live 2024 in Las Vegas NV!
SHOW DESCRIPTION: Are you tired of budgeting, feeling money shame, and struggling to define your version of financial success? This powerful episode was recorded live during our fireside chat at the Be You Brand Live Event 2024, where Lisa Chastain was our closing speaker. I was so profoundly obsessed with this conversation, I knew I had to bring it to the masses! In this empowering chat with money coach Lisa Chastain, you'll discover how to reclaim control over your financial life, ditch traditional budgeting techniques, and start living boldly. Get ready to shift your perspective around money, success, and personal growth.
CONNECT WITH ATI: Ready to build a personal brand you are proud of:
✏️ Take the Profitable Personal Brand Quiz: https://atigrinspun.com/quiz/
📚 Get Massive Clarity on Your Personal Brand: Personal Brand Clarity Masterclass
✨ Stand Out Masterclass (on and off social media): Stand Out Masterclass
📲 Book a Discovery Call with Ati for the Be You Brand Academy, 1:1 intensives and more: Discovery Call
Connect with me:
Instagram: @ati.grinspun
Website: https://atigrinspun.com/
Facebook Group: Personal branding strategies for female entrepreneurs
RESOURCES MENTIONED:
Book: The Soul of Money by Lynne Twist
Lisa Chastain's Free Money Type Quiz: Take the Quiz
Lisa Chastain's Books:
Girl, Get Your $hit Together: Control Your Money, Live Purposefully and Love Your Life!
Stop Budgeting, Start Living: Transform Your Money Mindset, Transform Your Life
GUEST BIO: Lisa Chastain is a financial expert and money coach helping women transform their relationship with money. Known for her groundbreaking approach to financial wellness, Lisa is a bestselling author and podcast host empowering women globally to achieve financial freedom and confidence.
EPISODE HIGHLIGHTS:
How to stop budgeting and why traditional methods fail women
Navigating through financial challenges and finding purpose
Overcoming money shame and embracing financial empowerment
The powerful mindset shift from fear to expansion
Redefining your personal definition of success
KEY TAKEAWAYS:
Your financial struggles are not unique—learn why you’re not alone
Understand the deeper meaning behind your financial goals
Why charging your worth is crucial for your and your client's growth
Transforming money management from restriction to empowerment
QUOTABLE MOMENTS: "You're absolutely not responsible for the results, but you are responsible for doing exactly what you promised—showing up, providing value, and giving it your best. That is what they're paying for." - Lisa Chastain
"When you don't make an offer or charge for your work, you are making the conversation about you and your fear, instead of giving the other person the opportunity to transform their life." - Lisa Chastain
"Your responsibility is offering the service. Fulfill your promise. Show up with integrity. Be amazing at what you do." - Ati Grinspun
FIND LISA CHASTAIN:
Website: https://lisachastain.com
Instagram: @savvymoneywithlisa/
EPISODE TIMESTAMPS:
00:00 – Intro and Lisa's money coaching journey
05:30 – Breaking free from traditional budgeting
10:15 – Money mindset and overcoming shame
17:45 – Personal stories of financial transformation
25:20 – The shift from fear-based goals to purposeful success
33:00 – Q&A: Charging your worth and overcoming fear
SPECIAL ANNOUNCEMENT:
Ati is speaking alongside Lisa Chastain at Take The Lead St. George on April 24, 2025, at Black Desert Resort! Join them for this transformational event and use promo code LEAD2025 for $300 off your ticket! Who’s coming with Ati?
Get your ticket for Be You Brand Live 2025: Secure Your Spot
 
ABOUT YOUR HOST: Ati Grinspun is your resident Personal Brand Whiz at the Be You Brand Podcast. From world-champion flair bartender to photographer and personal branding expert, Ati helps women entrepreneurs confidently build standout brands.
ABOUT THE SHOW: The Be You Brand Podcast is your go-to show for building a million-dollar brand, mindset, and life you love. Say goodbye to doubt, overcome imposter syndrome, and unlock your true potential.
Categories: Entrepreneurship | Business | Marketing | Self Improvement
Core Pillars: Personal Branding | Business | Mindset | Energetics | Purpose | Life

66. How I Landed My First Speaking Gig (Hint: No Invitation Needed!)

SHOW DESCRIPTION
Ever wondered how to land your first speaking gig without waiting for an invite? In this solo episode, I'm sharing exactly how I created my own stage and positioned myself as an expert by hosting my first event. Discover how this bold step quickly grew my community, visibility, and income—and how you can confidently do the same!
CONNECT WITH ATI
Ready to build a personal brand you're proud of?
✨ Free Quiz: Profitable Personal Brand Quiz
✨ Free Download: Visibility Power Play
Connect with me:
Instagram
Website
FB Community for Female Entrepreneurs
RESOURCES MENTIONED
Build Your Own Algorithm Program
Visibility Power Play Freebie
Toastmasters International
EPISODE HIGHLIGHTS
The surprising truth behind my first speaking gig
Why waiting for invitations keeps you stuck (and how to change that)
Exactly how hosting my own event rapidly built my brand and community
The power of collaboration vs. competition
How to position yourself as an authority quickly
KEY TAKEAWAYS
You don't wait for authority; you create it by stepping into the spotlight.
Hosting your own events positions you immediately as a leader, accelerating client attraction.
Strategic follow-up is crucial; it's the goldmine most entrepreneurs overlook.
The perfect collaborators share your audience but have different offers.
Local events can amplify your brand faster and more effectively than social media alone.
QUOTABLE MOMENTS
“I wasn't waiting to be chosen—I chose myself. Don't wait to be invited to the table; build your own.”
"You don't wait until demand or authority magically appear—you create them."
"Collaboration beats competition every single time."
EPISODE TIMESTAMPS
00:00 - Intro: The truth about my first speaking gig (hint: no invite needed!)
02:32 - How I created my first event (the birth of Power Tribe networking)
04:51 - The magic of creating your own stage and its immediate benefits
07:09 - Eye-opener: You only need a handful of clients for your first 10K month
09:27 - Why building your own algorithm and local community is crucial
11:28 - Golden nugget: How Toastmasters changed my public speaking confidence
13:41 - The perfect collaboration formula: same audience, different offers
18:15 - Understanding different event types and their strategic purposes
20:37 - How intentional networking creates endless speaking opportunities
23:03 - Accelerating online growth through offline positioning
25:15 - Opportunities to practice your pitch: enter speaking contests!
ABOUT YOUR HOST
Ati Grinspun, your Personal Brand Whiz, empowers women entrepreneurs to confidently build profitable, impactful brands. From world champion flair bartender and portrait photographer to coaching hundreds of successful women, Ati brings unique insight and a powerful energy to help you step fully into your potential.
ABOUT THE SHOW
Be You Brand Podcast is your go-to resource to build your million-dollar personal brand, income, mindset, and impact. Stop doubting, overcome imposter syndrome, and start creating a brand and life you truly love.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life

65. Stop Waiting for a Seat—Build the Damn Table Yourself with Demiree Goldfarb

SHOW DESCRIPTION
Ever wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create transformative events that sell out. If you've ever dreamed of making a bigger impact while staying true to yourself, this episode is your wake-up call.
 
Join us live at empowHer event in Detroit Michigan
https://www.eventbrite.com/e/empowher-2025-tickets-1053544773779?aff=oddtdtcreator
 
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/
📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
Connect with me: Instagram: @Ati.grinspun Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs
GUEST BIO
Demiree Goldfarb is a trailblazer for women who are ready to stop playing small and take control of their lives. As the founder of empowHER, Michigan's largest women's empowerment conference and community, she's built a movement that brings thousands of ambitious women together to connect, grow, and own their futures unapologetically. She's also the host of the HBIC Podcast, where over half a million listeners tune in every episode for raw, unfiltered conversations about mindset, success, and embracing your full potential. When she's not rallying women at conferences or inspiring her audience on the podcast, Demiree balances family life with her passion for empowering others, bringing fresh perspectives and a no-BS approach to helping women create lives they're truly excited to live.
EPISODE HIGHLIGHTS
The surprising pivot that led to creating Michigan's largest women's empowerment conference
Why being "too similar" to someone else might be your biggest opportunity
The truth about pricing events and why free isn't always better
How to build genuine connections that turn into profitable partnerships
The unexpected way to know if you're ready to host your own event
KEY TAKEAWAYS
The real reason why some event creators succeed while others struggle (it's not what you think)
How to build a community that sells out your events without constant promotion
The counterintuitive approach to vendor and speaker selection that creates extraordinary experiences
Why your "why" matters more than your "how" when building an event empire
QUOTABLE MOMENTS
"Your event is a reflection of who you are - you're allowed to make the decisions and be ruthless about who you let in." - Demiree Goldfarb
"When you invest in yourself, you understand that everyone else in the room also invested to be here. They're ready to make things happen." - Demiree Goldfarb
SPECIAL OFFER
Use code "ATI" for a free month of Demiree's membHERship program!
https://empow-her.mykajabi.com/offers/qLLkLESw/checkout
FIND DEMIREE
Instagram: @demireesuanne Website: demireesuanne.com
EPISODE TIMESTAMPS
00:00 - Introduction and discovering brand synergy 
01:20 - Demiree's journey: From boutique to empowerment conference
05:30 - The shift from selling products to selling experiences
11:34 - Building a community and rebranding
18:30 - The truth about event pricing and value
25:00 - How to start your own event
35:00 - Creating extraordinary experiences
42:00 - Details about empowHER Conference
 
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

64: How to get an ROI when going to LIVE EVENT or conference w/ Hayley Westfall

SHOW DESCRIPTION
In this power-packed episode, business mentor and community building expert Haley Westfall reveals how to transform your event attendance into meaningful relationships and profitable opportunities. Learn why most people fail to see ROI from networking events and discover actionable strategies to maximize your investment in in-person connections. Whether you're an extrovert or introvert, you'll walk away with practical tools to make every event count.
FEATURED EVENT ANNOUNCEMENT
The Table Experience Live
Dates: February 21st-22nd, 2024
Location: Saltbox in Tempe, Arizona
Website: thetableexperiencelive.com
Ticket Options:
Signature Experience ($497)
Entry to general sessions & access to intimate expert roundtables
Access to private online community (pre and post-event)
Lunch, snacks + beverages both days
Curated networking opportunities throughout the 2-day event
Ultimate Experience ($997) - Limited Availability
Everything in Signature Experience, plus:
Reserved front-of-house seating
Exclusive VIP Happy Hour at Industrious (food + bar included)
Complimentary headshot by Spark Brand Creative
Exclusive sponsor-curated swag bag
Intimate fireside chat opportunities with speakers
Special Offer: $100 off ticket price (promo code coming soon)
Join Ati Grinspun, Haley Westfall, and other industry leaders for an immersive two-day experience designed to transform how you build meaningful business relationships.
GUEST BIO
Haley Westfall is a business mentor and community building expert with over 20 years of corporate leadership experience. As the founder of The Table and co-founder of Collab Culture, she specializes in bringing people together in meaningful ways that create massive growth in their bottom line. Based in Arizona, Haley's approach proves that you can love making money while genuinely loving and connecting with people.
EPISODE TOPICS COVERED
Understanding Event ROI: Beyond immediate transactions
Strategic Networking: Creating event-specific action plans
Personal Brand Alignment: Choosing the right events and connections
The FOMO Factor: Avoiding misaligned investments
Introvert vs. Extrovert Strategies: Customizing your approach
Building Lasting Relationships: The power of authentic connections
Follow-up Mastery: Turning connections into opportunities
ACTIONABLE TAKEAWAYS
Pre-Event Strategy
Assess your current business needs and goals
Research attendees and speakers
Create specific, measurable networking objectives
During the Event
Focus on genuine connections over transactions
Ask unique questions beyond "What do you do?"
Challenge yourself with specific networking goals
Post-Event Success
Implement a structured follow-up system
Maintain long-term relationship building
Convert connections into collaborative opportunities
QUOTABLE MOMENTS
"People buy from people. So pretty much everything that I buy for the most part, especially in the small business landscape, I either am personally invested in the person's story, I know them, or they have a strong personal brand." - Haley Westfall
"We have to be willing to sow the seeds for the long-term harvest, not what that immediate gratification that we all want." - Haley Westfall
CONNECT WITH HALEY WESTFALL
Instagram: @thehalewestfall
Website: thetableexperiencelive.com
CONNECT WITH ATI
Instagram: @ati.grinspun
Website: https://atigrinspun.com/
Take the Profitable Personal Brand Quiz: https://atigrinspun.com/quiz/
Book a Discovery Call: https://calendly.com/atigrinspun/discoverychat
EPISODE TIMESTAMPS
0:01 - Introduction and event monetization teaser 
0:37 - Haley introduces herself and her background 
1:20 - Common mistakes people make at networking events 
3:42 - Discussion on personal brand alignment 
5:13 - The importance of knowing what you need from events 
10:19 - Example of strategic networking at Powerhouse event 
14:58 - Discussion of The Table Experience event 
21:17 - How to get ROI from events 
27:22 - The importance of follow-up after events 
29:28 - Where to find Haley and event details
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
The Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
 
Additional Resources:
Personal Brand Clarity Masterclass: HERE
Stand Out Masterclass: HERE
Facebook Community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs